Anna-Verena Nosthoff

In this article, we investigate how Big Tech companies have used the novel coronavirus disease (COVID-19) pandemic to increase their social, political, infrastructural, and epistemic power. We focus on four companies that were outspoken in their efforts to combat the virus: Alphabet (also known as Google), Apple, Facebook, and Amazon (GAFA). During the crisis, these companies evolved as adaptive entities that responded to the state of emergency by promptly rolling out various technological solutions, exemplifying what we call ‘pandemic solutionism’, that is, the belief in the potential to solve the complex virological crisis of COVID-19 through the integration of digital tools. We identify the activities of GAFA in pandemic solutionism in five key areas that can be defined as the dominant realms of Big Tech’s involvement: (1) mapping COVID-19, (2) researching COVID-19, (3) tracing COVID-19, (4) treating COVID-19, and (5) managing COVID-19. In this context, we provide the first comprehensive overview of Big Tech’s multifaceted engagement in researching COVID-19 based on wearable technologies, which have been actively promoted as potentially beneficial tools for detecting the coronavirus since the beginning of the crisis. Additionally, through a critical mapping of the multiple activities of selected Big Tech players during the pandemic, it becomes evident how unexpected societal disruptions can lead to the increased dominance by these players. As we demonstrate, Big Tech companies have been able to present themselves as saviours capable of acting more promptly than the state, pushing pandemic solutionism and taking up tasks without being burdened by democratic deliberations. In doing so, they have manifested their infrastructural power, which frequently (such as with contact tracing) establishes the normative framework in which political and social actions take place.

From a socio-theoretical and media-theoretical perspective, this article analyses exemplary practices and structural characteristics of contemporary digital political campaigning to illustrate a transformation of the public sphere through the platform economy. The article first examines Cambridge Analytica and reconstructs its operational procedure, which, far from involving exceptionally new digital campaign practices, turns out to be quite standard. It then evaluates the role of Facebook as an enabling ‘affective infrastructure’, technologically orchestrating processes of political opinion-formation. Of special concern are various tactics of ‘feedback propaganda’ and algorithmic-based user engagement that reflect, at a more theoretical level, the merging of surveillance-capitalist commercialization with a cybernetic logic of communication. The article proposes that this techno-economic dynamic reflects a continuation of the structural transformation of the public sphere. What Jürgen Habermas had analysed in terms of an economic fabrication of the public sphere in the 1960s is now advancing in a more radical form, and on a more programmatic basis, through the algorithmic architecture of social media. As the authors argue, this process will eventually lead to a new form of ‘infrastructural power’.

Der Beitrag untersucht den plattformökonomischen Infrastrukturwandel der Öffentlichkeit und damit die affektökonomischen Strukturmerkmale sozialer Medien. In diesem Rahmen analysieren die Autor:innen in medientechnischer Perspektive die Programmatik von News-feed-Algorithmen wie auch des User-Engagements von Facebook und Co. und damit einher-gehend eine „Infrastruktur der Affizierung“, die es proprietären Plattformen einerseits ermöglicht, in einer Kultur der Visualität große Datenmengen der Nutzer:innen abzuschöpfen, um andererseits für diese selbst weitestgehend opak zu bleiben. In diesem (Un-)Sichtbarkeitsverhältnis manifestiert sich schließlich eine epistemische bzw. „infrastrukturelle Macht“, der die Autor: innen sowohl eine Reihe von Plattform-Alternativen entgegnen als auch den Appell, mehr demokratische Experimente mit ihnen zu wagen.

„Du hast ein besseres Ich in Dir”, versprach Apple 2018 und bewarb damit nicht nur seine hauseigene, rundum verbesserte Smartwatch. Der Konzern propagierte zugleich eine digitale Lebensform, die jede Bewegung und Regung sensorisch erfasst, die stets aktiver, gesünder und produktiver sein will – kurz: eine Lebensform, die Fortschritt und Freiheit an eine ständige Kontrolle mittels Indikatoren bindet. In ihrem Beitrag diskutieren Anna-Verena Nosthoff und Felix Maschewski die Anziehungskräfte von Smartwatches und Fitnesstrackern, sogenannten Wearables, in gesellschaftsphilosophischer Perspektive, erklären Beweggründe und Folgen der Selbstvermessung. Zudem analysieren sie in machtkritischer Hinsicht, wie mit der steigenden Verbreitung einer ‚smarten‘ Gesundheitsfürsorge und der Normalisierung der Datafizierung von Körper und Geist das „quantifizierte Selbst“ (Gary Wolf) sukzessive in ein „quantifiziertes Kollektiv“ überführt wird.

Towards a Critical Theory of Digitality: Günther Anders in the Age of Platform Capitalism and Smart Technocracies Diversos estudios teóricos sobre los medios de comunicación han caracterizado recientemente la cuarta revolución industrial como un proceso de tecnificación y cibernetización omniabarcante. En este contexto, este artículo pretende mos-trar el potencial pertinente y crítico de la obra magna de Günther Anders La obsolescencia del hombre frente al poder cada vez mayor de los dispositivos y las redes cibernéticas. Anders ha sido testigo y ha gestionado el proceso de ciber-netización desde sus inicios, y ha criticado no sólo su tendencia a la automa-tización y a la expansión, sino también la lógica circular y el “poder integral” en el que se basa, incluidas las consecuencias destructivas para la constitución de lo político y lo social. En este sentido, la obra de Anders puede arrojar nueva luz sobre los medios organizados tecnológicamente del régimen digital contem-poráneo. El objetivo del ensayo es, por tanto, no sólo enfatizar la contempora-neidad del pensamiento crítico de Anders y destacar su avanzada comprensión de la tecnología en comparación con los representantes de la teoría crítica tem-prana, sino también utilizarlo para enmarcar una crítica frente a los conceptos neotecnocráticos actuales y, en última instancia, postpolíticos, como la “regula-ción algorítmica”, los “estados inteligentes”, la “tecnocracia directa” y el “gobier-no como plataforma”. Por último, el ensayo pretende abordar, a través de la lente de Anders, la cuestión de la posición y el papel del crítico en relación con los entornos técnicos en constante expansión. Palabras clave: Günther Anders, cibernética, teoría crítica, tecnopolítica, tec-nocracia, digitalización, post-política, crítica a la tecnología.

Towards a Critical Theory of Digitality: Günther Anders in the Age of Platform Capitalism and Smart Technocracies Diversos estudios teóricos sobre los medios de comunicación han caracterizado recientemente la cuarta revolución industrial como un proceso de tecnificación y cibernetización omniabarcante. En este contexto, este artículo pretende mos-trar el potencial pertinente y crítico de la obra magna de Günther Anders La obsolescencia del hombre frente al poder cada vez mayor de los dispositivos y las redes cibernéticas. Anders ha sido testigo y ha gestionado el proceso de ciber-netización desde sus inicios, y ha criticado no sólo su tendencia a la automa-tización y a la expansión, sino también la lógica circular y el “poder integral” en el que se basa, incluidas las consecuencias destructivas para la constitución de lo político y lo social. En este sentido, la obra de Anders puede arrojar nueva luz sobre los medios organizados tecnológicamente del régimen digital contem-poráneo. El objetivo del ensayo es, por tanto, no sólo enfatizar la contempora-neidad del pensamiento crítico de Anders y destacar su avanzada comprensión de la tecnología en comparación con los representantes de la teoría crítica tem-prana, sino también utilizarlo para enmarcar una crítica frente a los conceptos neotecnocráticos actuales y, en última instancia, postpolíticos, como la “regula-ción algorítmica”, los “estados inteligentes”, la “tecnocracia directa” y el “gobier-no como plataforma”. Por último, el ensayo pretende abordar, a través de la lente de Anders, la cuestión de la posición y el papel del crítico en relación con los entornos técnicos en constante expansión. Palabras clave: Günther Anders, cibernética, teoría crítica, tecnopolítica, tec-nocracia, digitalización, post-política, crítica a la tecnología.

The paper outlines critical aspects concerning the increasing use of big data in agriculture and farming. In particular, the aim is to shed light on the emerging dominance of the platform economy in the field of agriculture and food production. To analyze those power structures shaping this dynamic, we start with brief observations on the general relationship between digitization and agriculture and explain the platform economy, its general business model, and the proprietary forms of market power emerging from it. Subsequently, we analyze the implications of the involvement of platform-economic companies in the agricultural sector. To do so, we critically examine several key examples that illuminate the strategies and ultimate objectives of those key tech players involved in this transition––particularly, two of the most dominant cloud providers, Alphabet and Amazon. Finally, we identify the main problems that can potentially emerge, and that can already be observed, from Big Tech’s involvement in agriculture and food production: (1) epistemic asymmetry (2) the erosion of privacy (3) potential harms to smaller farms and farmers, and (4) systemic dependencies on a monopolist data infrastructure. As we argue, these four dimensions are not only essential to take into account, but they also ultimately need to be responded to politically. From a policy perspective, to maintain data justice and epistemic symmetry, and to avoid the risks highlighted, we suggest––next to stressing the need for critical scholarship––to establish a democratically governed data trust, rely on open source technology, and fundamentally commit to the principle of collective data sovereignty. Keywords: big tech, data sovereignty, digital farming, digital agriculture, surveillance capitalism, platform economy

Following media-theoretical studies that have characterized digitization as a process of all-encompassing cybernetization, this paper will examine the timely and critical potential of Günther Anders’s oeuvre vis-à-vis the ever-increasing power of cybernetic devices and networks. Anders has witnessed and negotiated the process of cybernetization from its very beginning, having criticized its tendency to automate and expand, as well as its circular logic and ‘integral power’, including disruptive consequences for the constitution of the political and the social. In this vein, Anders’s works, particularly his magnum opus Die Antiquiertheit des Menschen [The Obsolescence of Man], sheds new light on the technologically organized milieus of the contemporary digital regime and also highlights a new form of cybernetic ‘conformism’. The goal of the essay is therefore, not only to emphasize the contemporary nature of Anders’s thought but also to use it to frame a critique of current neo-technocratic and, ultimately, post-political concepts, such as ‘algorithmic regulation’, ‘smart states’, ‘direct technocracy’, and ‘government as platform’. This essay argues that cybernetic capitalism is causing what Anders terms ‘Unfestgelegtheit’ to disappear; that is, we are losing the originary possibility of technologically structuring our world in alternative ways, particularly given the determinist character of current technologies.

The article introduces the concept of "surveillance-capitalist biopolitics" to problematize the recent expansion of "data extractivism" in health care and health research. As we show, this trend has accelerated during the ongoing Covid pandemic and points to a normalization and institutionalization of self-tracking practices, which, drawing on the "quantified self", points to the emergence of a "quantified collective". Referring to Foucault and Zuboff, and by analyzing key examples of the leading "Big Tech" companies (e.g., Alphabet and Apple), we argue that contemporary forms of digital biopolitics are privatized, opaque, flexible, and not limited to the state. Instead, especially through the integration of wearable technologies, the biopolitical regulation of bodies is increasingly mediated by private tech companies. These companies rely on a questionable narrative of participation, responsibility, and care despite owning, and ultimately controlling, access to intimate health data and the proprietary algorithms mediating this data. The article shows that the proliferation of "surveillance-capitalist biopolitics" ultimately strengthens not only market power but also the epistemic and infrastructural power of the dataowning and gadget-producing firms. Finally, against an exclusively repressive and negative reading of biopolitics, and to effectively counter the forms of power emerging from surveillance-capitalist biopolitics, we propose four dimensions that are central to its democratizationnamely privacy/individual sovereignty, democratic deliberation, pluralism, and epistemic equality. DOI: 10.1007/s41358-021-00309-9