Dan Fischer

Communication plays an important role in promoting sustainable consumption. Yet how the academic literature conceptualizes and relates communication and sustainable consumption remains poorly understood, despite growing research on communication in the context of sustainable consumption. This article presents the first comprehensive review of sustainable consumption communication (SCC) research as a young and evolving field of scholarly work. Through a systematic review and narrative synthesis of N = 67 peer-reviewed journal articles, we consolidated the research conducted in this field into four distinct types: communication as an approach to (1) behavior change, (2) self-empowerment, (3) systems change, and (4) reflection on current discourses and practices around sustainable consumption. Our findings reveal that most journal articles focus on incremental changes in individual consumer behavior (“weak” sustainable consumption) and employ communication as an intervention tool with little reference to communication science and theory. They also reveal integration challenges arising from the disciplinary diversity and fragmentation characteristic of the research field. Future research should develop shared frameworks and terminology, diversify its foci, synthesize relevant evidence, and innovate critical perspectives that go beyond one-way business-to-consumer communication. The results of our review can serve researchers engaged in sustainable consumption communication to better systematize their efforts and contribute more effectively to changing systems of consumption in the future.

This review article provides a new perspective on the ethics of green nudging. We advance a new model for assessing the ethical permissibility of green nudges (GNs). On this model, which provides normative guidance for policymakers, a GN is ethically permissible when the intervention is (1) efficacious, (2) cost-effective, and (3) the advantages of the GN (i.e. reducing the environmental harm) are not outweighed by countervailing costs/harms (i.e. for nudgees). While traditional ethical objections to nudges (paternalism, etc.) remain potential normative costs associated with GNs, any such costs must be weighed against the injunction to reduce environmental harm to third parties.

A Total Liberation Pathway is proposed, involving an abolition of compulsory work for all beings. This trajectory involves drastically shortening humans’ workweek, ending the exploitation of animals including for food, and rewilding ecosystems currently exploited as “working landscapes.” Using the climate models the Global Calculator and C-Roads Pro, I demonstrate that the Total Liberation Pathway could return atmospheric CO2 and global temperature levels to the 300 ppm and 1°C targets demanded by the 2010 People’s Agreement of Cochabamba, and could achieve the precautionary target of rewilding of 75% of the Earth. I also propose possible contours of a strategy of resistance and reconstruction. Although Indigenous communities and energy and agricultural workers will have an indispensable role in the transition, through control over land and key economic bottlenecks, the entire resistance of human and nonhuman beings offers hope. Letting nature play, humans included, could enable a livable future