•  2
    Product quality, network effects, and efficiency of network markets
    with Yan Song
    Frontiers in Psychology 13. 2022.
    The objective of our study is to capture the roles of product quality and network effects in the success and efficiency of network markets under strategic settings that defined in terms of market share as a strategic factor and profit as a financial indicator. The research paper shows that the efficiency of network markets depends heavily on the phase adjustment of competition models and the balance of network effects and product quality among enterprises. the network market is always efficient …Read more
  •  3
    Comparing Antecedents of Chinese Consumers’ Trust and Distrust
    with Xiaofeng Shi, Sheng Wei, and Junsheng Ren
    Frontiers in Psychology 12. 2021.
    To help retailers gain consumers’ trust, many studies have investigated antecedents of consumer trust. However, distrust, a concept closely related to trust, has attracted only sporadic research attention. As a result, whether factors that increase consumer trust can eliminate consumer distrust is unclear. To deepen understanding of trust and distrust, this study applies the critical incident technique to identify and compare the antecedents of trust and distrust of Chinese consumers. The result…Read more