Danelle Fourie

This article argues that the gig economy is an exploitative extension of the informal economy. With its decentralised promise of individual entrepreneurship, I will argue that it places undue burdens on the worker as an ‘independent contractor’ that would otherwise be upheld by the employer. I will do so by applying a Marcusian analysis of the gig economy, highlighting two primary concerns. First, Marcuse’s critique of ‘industrial rationality’ explains how industrial rationality creates the framework for – and justification of – exploitation within the gig economy. Second, as Wendy Brown notes, following Marcuse, the gig economy promotes the neoliberal notion of ‘self-care’ as a means of absolving corporations from any duty towards their employees. More specifically, ‘self-care’ within the gig economy forms part of the exploitation of workers within the informal economy which is often viewed as a buffer to absorb the unemployed within a neoliberal society. Building on this critique, I refer to the work of Byung-Chul Han and his concept of ‘self-exploitation,’ arguing that the gig economy should be considered an extension of an informal economy, in which workers are left in a perpetual state of servitude.

The main contribution of this article is to apply Herbert Marcuse’s work in contemporary neoliberal society. Specifically, this article will focus on Marcuse’s critique of advanced industrial society and the role that technology plays in the quantification of the self. In this article, I will argue that in recent years, the development of technology has created the possibility to measure, calculate and quantify even the most trivial aspects of our lives, reducing people to numbers. The quantification of people is done with the specific purpose of enhancing efficacy and productivity. I will unpack this notion by first looking to Marcuse’s critique of an advanced industrial society which he argues has the unique purpose of quantifying people to achieve a universal norm of calculated efficiency. Specifically, I will refer to Marcuse’s critique of industrial rationality as the prevailing rationality in advanced industrial societies which encourages the quantification of people. Secondly, I argue that Marcuse’s critique has evolved in the work of contemporary thinkers such as political economist Wendy Brown and cultural theorist Byung-Chul Han. I argue that Brown expands on Marcuse’s theories and contextualises those theories in contemporary neoliberalism. Specifically, I will focus on the concept of governmentality as a political rationality in neoliberal societies and how it advances a one-dimensional political passivity in neoliberal subjects. Finally, I refer to Han, whose theories explore the influence of new forms of technology in a neoliberal society and the development of the neoliberal subject as a “quantified self”.

This article critically examines the competitive, adversarial nature of the Western neoliberal style of democracy. Specifically, this article focuses on Amartya Sen’s notion of a “universal democracy” as a means of addressing socio-economic inequalities through Sen’s capability approach. Sen’s capability theory has become an acclaimed and widely used theory to evaluate and understand development and inequalities. However, we employ a distinctive critique by engaging Amartya Sen through Herbert Marcuse’s analysis of one dimensionality and the adversarial nature of Western democracy. We further highlight how contemporary neoliberal society employ a particular, adversarial form of public participation. Through this, we underline the various neoliberal problemata, such as Western idealism, political passivity, and a “flattening of choice,” within contemporary democracies and locate how their competitive, winner-take-all nature has become essential to contemporary, Western democratic models. Consequently, we argue that democracy, as a functional concept and form of public engagement, should be fundamentally re-examined in order to address inequalities.