Dmitry Prokudin

The authors of the book try to integrate the results of multidimensional research on problem of imagination, image, figurative thinking and symbol in a lot of traditions of European thought and contemporary philosophy and social practices.

The influence of the information message in total with collective unconscious on behavioral characteristics of social groups in modern information society is considered. At the same time it is established that the circulating advertising message carries out a buffer role, not allowing external symbols to enter into resonance with unconscious archetypes. «Fatigue from compassion» as a psychological phenomenon of information era is directly related to skillful application of communication symbols.