Don W. Stacks

Tourism is examined from a public relations perspective aimed at focusing on multiple publics and multiple messages. Advancing upon an earlier proposed model for tourism proposed by Stacks (1995; Tilson and Stacks, 1997), this paper explores how public relations enters the ?integrated communications? mix by looking at American Airlines? penetration into the South American travel market as a case example of excellence in public relations in the travel industry

This research examined ethical responses of public relations preprofessionals to dilemmas they may face later in their careers. Subjects were required to respond to a request for information ordered suppressed by their employer. Results support earlier findings that students expect personal moral?ethical values to override organizational concerns. Implications of the findings are discussed