George Rossolatos (MSc, MBA, PhD) is an academic researcher, marketing practitioner, and the editor of the International Journal of Marketing Semiotics & Discourse Studies (Department of English, Kassel University, Germany). Major publications include Interdiscursive Readings in Cultural Consumer Research (2018), Handbook of Brand Semiotics (2015; ed. and co-author), Semiotics of Popular Culture (2015), Brand Equity Planning with Structuralist Rhetorical Semiotics (2012, 2014), //rhetor.dixit//: Understanding ad texts’ rhetorical structure for differential figurative advantage (2013), Applying Structuralist Semiotics to Brand Image Research (…
Universität Gesamthochschule Kassel
PhD, 2014
Kassel, Hessen, Germany
Areas of Specialization
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Anthropology |
Journalism and Media |
Business |
Professional Areas |
Semiotics |
Other Academic Areas, Misc |
Social Sciences, Misc |
Sociology |
Cultural Studies |
Communication |
Marketing |
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