•  17
    Green Truth or Green Mirage? Carbon Information Disclosure and Asset Mispricing
    with Wanyi Chen and Ying Wang
    Business and Society. forthcoming.
    Carbon information disclosure (CID), as a key dimension of sustainability reporting, remains underexplored regarding its value relevance versus its role in impression management. Using text-based content analysis of A-share listed firms on the Shanghai and Shenzhen Stock Exchanges from 2007 to 2021, this study constructs a multidimensional CID quality index. The results show that CID significantly inhibits asset mispricing through strengthening corporate reputation and enhancing information tran…Read more
  •  115
    Consumer satisfaction-oriented emotional marketing in foreign trade
    with Lei Zhu, Yanhua Gao, and Weijing Chen
    Frontiers in Psychology 13. 2022.
    This research uses an experimental approach to investigate the relationship between market orientation of a company and its level of success in international business. The aim of the study was to develop and use a market orientation scale that is appropriate to the sector. It was discovered that there are four hidden traits that drive market orientation. These include customers, rivals, departmental response, and overall customer satisfaction. According to the results, orientation toward one's c…Read more