•  73
    This paper firstly extracts the humanised design elements of urban small and micro public space from the connotation of urban small and micro public space and humanised design, and applies its design elements to actual projects. The questionnaire is taken as the main source of research data in this paper, and the independent variables, dependent variables and control variables are additionally set. Combining the research data with mathematical and statistical methods, we explore the interaction …Read more
  •  20
    Language comprehension involves simulating event representations. However, previous research has primarily focused on discrete linguistic cues, paying little attention to how syntactic constructions influence experiential simulations. This study examines Mandarin Chinese ditransitive sentences that imply either of two transfer directions of entities: “giving” (transfer from the subject to the indirect object) and “receiving” (transfer from the indirect object to the subject). We engaged native C…Read more
  •  45
    Based on attribution theory and regulatory focus theory, this paper discusses the influence mechanism of cause-related marketing on customers’ extra-role behavior and the moderating effects of customer promotion focus and customer prevention focus. The results show that egoistic cause-related marketing (ECRM) has a negative impact on customer extra-role behavior, while altruistic cause-related marketing has a positive impact on customer extra-role behavior. Customer promotion focus has a signifi…Read more
  •  20
    Localized cooling for human comfort
    with Mingyu Wang, Edward Wolfe, Debashis Ghosh, Jeffrey Bozeman, Kuo-Huey Chen, Han Taeyoung, and Ed Arens
    Traditional vehicle air conditioning systems condition the entire cabin to a comfortable range of temperature and humidity regardless of the number of passengers in the vehicle. The A/C system is designed to have enough capacity to provide comfort for transient periods when cooling down a soaked car. Similarly for heating, the entire cabin is typically warmed up to achieve comfort. Localized heating and cooling, on the other hand, focuses on keeping the passenger comfortable by forming a micro c…Read more