Ivan Magrin-chagnolleau

In this contribution, I reflect on creation research/practice-based research/practice as research. I mostly explore the notion of the impact of such practices. I underline the fact that impact can mean various things depending on the type of projects: it can be emotional; it can be a way to influence; or it can act more subtly on the subconscious mind. But impact is always about the intention to induce change. I also discuss the difficulty, most of the time, to have a quantitative approach to impact, since it is often difficult to measure. I suggest, instead, to include a reflection on the planning of impact and its maximization before embarking on a project. I illustrate those points with various examples taken from my own practice.