Jennifer McMahon

In this paper we analyse the ideas implicit in the style of exhibition favoured by contemporary galleries and museums, and argue that unless the audience is empowered to ascribe meaning and significance to artwork through critical dialogue, the power not only of the audience is undermined but also of art. We argue that unless (i) indeterminacy is understood, (ii) the critical rather than coercive nature of art is facilitated, and (iii) the conditions for inter-subjectivity provided, galleries and museums preside over an experience economy devoid of art.

We might wonder whether there is a difference between experiencing an artwork and simply daydreaming. If the latter, would it be a matter of art communicating something or simply providing a backdrop for personal reverie? According to some influential key texts in philosophy, there is a difference. And it matters because our capacity for communicating the kind of thing art communicates, is a capacity linked to the possibility of not feeling alienated from the world and each other. In this chapter we focus on The weather project, which was a site specific installation Olafur Eliasson created at the Tate Modern in 2003. And to consider how this artwork communicates, we adopt a key concept from Immanuel Kant’s aesthetic theory: “aesthetic ideas”.

Schiller’s interests in theology, poetry, and literature influenced the way he responded to the ethics and aesthetics of the British philosopher the Third Earl of Shaftesbury (Anthony Ashley-Cooper), and the German philosophers Moses Mendelssohn and Immanuel Kant. Often Schiller’s most significant philosophical contributions are those which represent alternatives to more influential views, such as his rejection of Kant’s understanding of the relation between the sensuous and rationality in the moral person. In what follows, Schiller’s key concepts within their eighteenth-century context are presented, and their significance within this context is discussed by showing how he relates the sensuous to the rational through the following: “pleasure and morality” (Sects. “Introduction”, “Locating Schiller in His Intellectual Milieu” and “Pleasure and Morality”), “form and beauty” (Sect. “Form and Beauty”), and “freedom or nature” (Sects. “Freedom or Nature” and “Concluding Remarks”).