Jia Ying

Though the globalization of economics has provided us a posttraditional perspective to understand the traditional culture, it doesn’t mean that tradition has lost its special value of existence. In order to interpret Chinese traditional culture on the background of globalization, we need to re-identify its value properly to realize the combination of traditional spirit and modern idea, and then we could make the modern transformation of Chinese traditional culture possible. During the process of traditional culture’s modern transformation, the most important thing is to make the choice of seeking advantages and avoiding disadvantages.

Many studies demonstrate that people form their first impression of a stranger based on facial appearance, and these impressions influence their subsequent decisions and behaviors. However, much less research has examined the factors that moderate the accuracy of first impressions based on a photo of face. The present study included three experiments to explore gender differences in the accuracy of impressions based on faces. The results showed that people judge facial attractiveness more accurately for female faces than for male faces while giving more accurate wealth judgments for male faces than for female faces. Interestingly, although we did not find a significant correlation between confidence ratings and the accuracy of wealth rating, we recognized a significant moderate correlation between confidence ratings and the accuracy of attractiveness ratings when female participants rated male faces. To our knowledge, the present study is the first to reveal gender biases in the accuracy of impression judgments based on facial appearance. These findings imply a significant influence of traditional gender roles on accurate facial judgments.