Jing Yang

Prior studies focused on consumer satisfaction and loyalty have brought undeniable benefits to luxury brand marketing but are not sufficient to ensure a long-lasting and profitable customer-brand relationship in the new setting. Brand identity provides a valuable exploration of this issue. However, the current measurement of brand identity is relatively simple, and there is no clear answer to what factors encourage brand identity development. This study attempts to address this gap by dividing the brand identity structure from a multi-dimensional perspective, considering the role of luxury consumer perceived value and brand information quality in shaping the brand identity. Data was gathered by an online questionnaire survey from Chinese consumers who had purchased luxury jewelry, employing regression methods for analysis. The results show that four predictors representing luxury consumer perceived value all have a significant impact on the brand’s social identity and personal identity. In addition, brand information quality also positively moderates the relationship between the luxury consumer perceived value and the brand’s social identity. This study opens new horizons for considering dimensions other than the satisfaction or intention to use, expanding the applications of brand identity in a new context. The results contribute to increasing the awareness level of brand identity for luxury brand practitioners and offering them a new method of market strategy.

Chinese traditional costume is one of the important carriers of Chinese culture. The process of the emergence and development of the culture of traditional Chinese costume also reflects the cultural background and evolution of ancient Chinese society. In the context of the strengthening of the Chinese economy, the inheritance and development of Chinese clothing culture is of great importance for modern society. The epochs of Wei, Jin, Southern and Northern dynasties are a period of Chinese history marked by frequent wars, ethnic integration and convergence of various ideas. Against this background, there was a weakening of the Confucian "ritual" style, followed by the spread of the teachings of Xuan Xue, Buddhism and Taoism, and a freer, down-to-earth, elegant clothing culture appeared. This article consists of the following three parts: Diversity of social background; Artistic forms of costume culture of the Wei-Jin eras; Modern trends in the development of clothing culture. Based, among other things, on such material as the scroll painting "The Fairy of the Lo River" by the artist Gu Kaizhi of the Eastern Jin Dynasty, this article analyzes the influence of the teachings of Xuan-xue, Buddhism and Taoism on the costume of the Wei and Jin dynasties, illustrates the direction of development of modern Chinese costume culture, and continued the path for the development of clothing culture with Chinese specifics.

On the basis of ecological footprint theory and tourism ecological footprint theory, the sustainable development indexes such as ecological footprint, ecological carrying capacity, ecological deficit, and ecological surplus of the research area were calculated and the long-term change pattern of each index was analyzed. This paper shows that the ecological footprint of the research area increases year by year, but the ecological footprint is always smaller than the ecological carrying capacity, indicating that the area is still in the state of sustainable development. However, the per capita ecological surplus shows a decreasing trend year by year, indicating that the sustainable development of the region is getting worse. This paper proposes a reordering method of tourist attractions based on heterogeneous information fusion, and realizes the retrieval and reordering of tourist attractions based on user query and fusion of heterogeneous information, so as to help users make travel decisions. In view of the shortage of tourism commercial websites to passively provide scenic spot information, this paper puts forward a scenic spot retrieval method based on query words to enable users to obtain scenic spot information according to their needs, and constructs a tourist consumer data analysis system. The preprocessing methods and methods adopted by the data preprocessing module are analyzed in detail, and the algorithms used in the travel route analysis and consumer spending ability analysis are described in detail. The data of tourism consumers are analyzed by this system, and the results are evaluated.

Grey correlation analysis uses grey correlations to describe the strength, magnitude, and order of relationships among factors. The data sequence of the drmined data is used as a reference data string, and the data sequence matrix of each influence factor is used as a control data matrix to calculate the correlation between the data sequence and the reference of each factor in the control data matrix. The basic idea of quantitatively measuring the correlation between each factor and the object is to determine the similarity between the reference data sequence and the shape of multiple comparison data sequences and to determine whether the connection is strong. It reflects the degree of correlation between curves. In this paper, we examine the problem of evaluating the quality of undergraduate education by multiple indicators and establish a comprehensive evaluation model of the quality of undergraduate education in the 13 prefecture level cities by using the grey correlation analysis. The correlation coefficient of each index was obtained by the grey correlation analysis, the correlation number of each index was analyzed and ranked, and finally the improvement of the number of “advanced teachers” and the education of 13 prefectures were reduced as much as possible.

As the aging population problem intensifies, many emerging economies are caught in labor shortage and rising labor costs, thus improving the corporate labor investment efficiency is crucial for these countries. In this context, we take China as an example to explore the influence of the current booming digital finance on corporate LIE. This paper, which enriches the existing literature, is one of the few studies that explores the link between macroeconomic policies and firms’ LIE. Our research adopts the baseline methodology of ordinary least squares regression, and the data comprise 23,503 observations for Chinese A-share listed businesses from 2011 to 2020. In addition, we use fixed effects regression, instrumental variables method and substitution of independent variables to deal with endogeneity and test the robustness. The outcomes suggest that DF may significantly increase corporate LIE. Further results from the path mechanism study suggest that DF could alleviate financing constraints and optimize human capital structure, both of which have a favorable effect on the LIE. Last but not least, the heterogeneity results imply that DF can more effectively encourage LIE of firms in economically underdeveloped regions and of private nature. The study recommends that emerging economies should pay attention to strengthening regulation to avoid financial risks while vigorously promoting DF. In addition, enhancing the level of human capital and optimizing human capital allocation are also essential.

The culture of traditional clothing and jewelry is an integral part of the ancient Chinese civilization. Chinese traditional costume is distinguished by its rich content, relevance at any time, as well as its unique features. Traditional clothing was influenced by successive millennial dynasties that brought the chaos of war. Traditional Chinese clothing has not only become the embodiment of the Chinese concepts of "the unity of Heaven and man", "the ritual of respect for nature and harmonious coexistence with nature", but also a visual representation of the cultural characteristics of different dynasties and the level of development of production. Chinese traditional costume carries the thinking of many Chinese philosophical teachings and schools, reflects the clash and synthesis of agrarian and nomadic cultures of different regions of China. The value of culture carried by the Chinese traditional costume goes beyond the costume itself, it reflects both the social hierarchy, and the peculiarities of society management, and the national spirit. In this article, based on the objective and subjective conditions of the formation of the culture of Chinese costume and accessories, on the basis of ornaments, patterns, colors of garments, as well as on the example of the Shenyi robe that violated previous traditions, the features of the embodiment of Chinese traditional cultural values in clothing are considered.

Nowadays, depression is the world’s major health concern and economic burden worldwide. However, due to the limitations of current methods for depression diagnosis, a pervasive and objective approach is essential. In the present study, a psychophysiological database, containing 213 subjects, was constructed. The electroencephalogram signals of all participants under resting state and sound stimulation were collected using a pervasive prefrontal-lobe three-electrode EEG system at Fp1, Fp2, and Fpz electrode sites. After denoising using the Finite Impulse Response filter combining the Kalman derivation formula, Discrete Wavelet Transformation, and an Adaptive Predictor Filter, a total of 270 linear and nonlinear features were extracted. Then, the minimal-redundancy-maximal-relevance feature selection technique reduced the dimensionality of the feature space. Four classification methods distinguished the depressed participants from normal controls. The classifiers’ performances were evaluated using 10-fold cross-validation. The results showed thatK-Nearest Neighbor had the highest accuracy of 79.27%. The result also suggested that the absolute power of the theta wave might be a valid characteristic for discriminating depression. This study proves the feasibility of a pervasive three-electrode EEG acquisition system for depression diagnosis.

Assessing the impact of CSR initiatives can be a complex task for marketers given the variety of methods of communicating about CSR as well as the broad range of stakeholders that CSR initiatives might interest. Social media helps increase the visibility and credibility of CSR communication and provides new ways of reaching and involving stakeholders in CSR initiatives. Using data collected and coded from Facebook pages of the Top 100 Global Brands, the authors introduce a new measure of effectiveness for CSR communication; CSR communication productivity (CCP). The findings indicate that CCP has a positive impact on firm performance (Tobin’s Q). The authors also investigate the impact of External Stakeholder Involvement in CSR initiatives. The results suggest that when external stakeholders are involved in an organization’s CSR initiatives, both CCP and firm performance (Tobin’s Q) improve. In addition, third-party evaluations of CSR performance positively moderate the impact of External Stakeholder Involvement on CCP. These findings offer contributions to CSR communication and social media marketing theories. They also have implications for marketing managers regarding how to measure and benchmark CCP, and how to maximize returns by involving external stakeholders in CSR efforts.

Aiming at the oscillation suppression of spacecraft with large flexible appendages, we propose a control strategy using H∞ control. The weighting functions are designed for the specific flexible modes of the spacecraft and the frequency of harmonic interference in its operating environment. Taking into account the structural uncertainty of systematic modeling and the comprehensive performance requirements of system bandwidth constraint and attitude stability, the H∞ comprehensive performance matrix is constructed. A space telescope with a large flexible solar array is presented as an illustrative example, and a control design that meets the requirement for pointing accuracy is proposed. The simulation results show that the designed controller satisfies the requirements of attitude stability and high pointing accuracy and has effectively suppressed the disturbance of endemic frequency. The design scheme and selection method of the weight function shown in this paper can be a reference for the controller design for oscillation suppression of this type of spacecraft with flexible structures.

Despite considerable disruption of social order caused by the COVID-19 pandemic, it has also been said to contribute to positive psychological changes and influence on the perception of public life satisfaction. The present study aimed to explore the association between the COVID-19 related posttraumatic growth and life satisfaction and the mediating role of personal values. A two-wave longitudinal design was used. 226 self-quarantined Chinese college students completed post traumatic growth inventory, satisfaction with life scale, personal values questionnaire between February 2020 and May 2021. Results showed that more than half of self-quarantined Chinese college students reported moderate to high levels of the COVID-19 related posttraumatic growth. A structural equation model revealed that COVID-19 related posttraumatic growth was positively associated to life satisfaction, and self-transcendence and self-enhancement values partially mediated this association. These findings shed light on whether and how pandemic-related posttraumatic growth influenced personal life satisfaction, supporting the outcome and process perspectives of posttraumatic growth as well as Schwartz’s value theory. Based on the findings, some positive psychology interventions, such as online rumination activities and mindfulness practice, were proposed to enhance self-quarantined college students’ posttraumatic growth and life satisfaction.