Jordan Fraser Emery

This study examines the dynamics of queer expression in a neoliberal environment with Guma Joana and Amem Yhra, two cross-dressing artists from São Paulo. It explores how their Instagram profiles and participation in the Casa de Criadores event act as intermediary platforms between their informal creativity and the formal structures of creativity they aspire to integrate. Although these platforms allow visibility and promise social recognition, they also raise the question of how the resources from their lived experience are valued and exploited, which can perpetuate forms of social dominance. The study is part of a reflection on the paradoxes of capitalist individualization, using visual semiotics in dialogue with philosophy and aesthetics.

The article explores and discusses the doctoral research's creative, digital, and visual representation through the "RADICANT 003" virtual reality experience. Grounded in visual methods and the arts sciences, the article outlines its overall structure and contextualizes it within the broader research that in/forms it. It introduces Guma Joana, the Brazilian artist at the centre of this phase of the project. The article articulates theory and practice, ethnography and data presentation. And it is the experience we offer of the work of the artist and of our own view of her that accounts for this dual operation. The paper details two digital mechanisms designed to engage users within the virtual reality environment: one mechanism deconstructs Instagram posts, while the other immerses the user in 360° videos.