Joseph Bendana

Most psychologists and philosophers maintain that implicit attitudes are not beliefs. This chapter argues that they are by presenting a dilemma for criteria of belief that are supposed to distinguish implicit attitudes from beliefs. It then argues that if we adopt an independently motivated, fragmented model of the human mind, we can explain frequently cited and prima facie puzzling empirical data that can appear to distinguish implicit attitudes from beliefs. Finally, the chapter sketches some simple predictions that fall out of the combination of a fragmented model of the mind and the view that implicit attitudes are beliefs, hopefully opening the door for empirical investigations into novel strategies for altering implicit attitudes.