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Julian Friedland is a French-American philosopher focusing on business applications of normative ethics including social impact strategy and the psychology of moral reasoning, particularly Moral Self-Awareness as a motivational alternative to economic incentives and new means by which virtues may be instilled through management and AI design. He also specializes in the later Wittgenstein on contemporary issues in organizational science and analytic and continental philosophy. His work has appeared in a range of books and international journals including the Journal of Business Ethics, Journal of Organizational Behavior, MIT Sloan Management Review, California Management Review, and Philosophical Investigations. He also writes in national magazines and newsprint such as The New York Times, The Chronicle of Higher Education, The Conversation, The Humanist, and The Forward.