Jung Jung

Drawing on broader postcolonial theories and critiques of established validity frameworks, this study introduces ‘Post-Oriental Validity’ as a framework designed specifically for evaluating qualitative research conducted in Asian contexts. It extends the existing discussion of validity claims by providing alternative and supplemental knowledge on validity theorization. Based on a content analysis of various qualitative research studies on Korea, this study proposes five new ideas of validity—Negative Representation Validity, Subaltern Validity, Hybridity Validity, Subversion Validity, and Abjection Validity—each addressing the limitations of existing concepts of validity and emphasizing the importance of cultural, historical, and epistemological contexts specific to non-Western societies. By developing the Post-Oriental Validity framework, this study enhances validity discourses in qualitative research by explicitly operationalizing epistemological pluralism and theoretical openness informed by, yet distinct from, traditional postcolonial critiques. It also offers practical insights for researchers seeking to design, conduct, and evaluate qualitative studies that reflect localized epistemologies and cultural specificities, thereby extending its relevance beyond Asian contexts.

This study conceptualizes Post-Oriental Educational Studies as a new scholarly direction within postcolonial educational studies in Asia. Drawing on Chen’s Asia as Method and Said’s Orientalism, the study articulates a theoretical foundation for Post-Oriental Educational Studies, proposing research domains and questions to advance Asia as a site of Postcolonial Praxis. By identifying five research domains, the framework offers valuable insights for scholars engaged in postcolonial educational studies. While rooted in Asian contexts, its relevance extends to other culturally colonized regions, enhancing its global applicability.

The question at the heart of the book is what might an education with self-care and care-for-others look like? Juxtaposing self-understanding through the method of _currere_ and the historical character of _hakbeolism _(a concept indigenous to Korea referring to a kind of social status people achieve based on a shared academic background), this book articulates how subjective reconstruction of self in conjunction with historical study can be transformative, and how this can be extended to social change. Articulating how having one’s own standard can be a way of making one’s life a work of art, the author looks at how Korean schooling exercises coercive care, disconfirmation, and the "whip of love" for the children’s own good. Emphasis is given to the internalized status of these practices in both students and teachers and to teachers’ and parents’ culpability not only in exercising but also in reproducing these practices through themselves. Going beyond describing and analysing the educational problem of academic (intellectual) achievement-oriented education based on aggressive competition, this book suggests ways to address these issues through autobiography (using the method of _currere_ to reconstruct one’s subjectivity) and an ethic of care.

Using an innovative fabrication technique, eco-friendly faux leather has been newly developed as a green leather alternative for the Chinese and Korean markets. Value–belief–attitude logic drawn from the heuristic-systemic model :621–642, 1998) and value–belief–norm theory :723–743, 1995) is proposed to explicate the consumer acceptance attitudes toward the EFFL product. The findings from the multi-group structural equation modeling analysis of online data support the relevancy of VBA logic in which utilitarian and hedonic value motivate pro-environmental belief, and the EFFL product attributes significantly mediate belief and positive attitude toward the EFFL product. The discrepancies across two countries and two age cohorts are noteworthy when pro-environmental belief and product-related information lead to different consumer VBA processes in specific market segments. This study presents insights which provide novel opportunities for managerial implementations and theoretical advancements in eco-friendly related subjects and issues.