Kent Bach

There is a simple view of motivation on which desires are like pain-killers; they come in different strengths, and their strength determines their efficacy. That is, the stronger a desire the greater its motivational force and, when two desires conflict, the stronger one “wins out” over the weaker. This view makes it puzzling how anyone could ever exhibit “strength of will” and act on the weaker desire, even when it is a desire for something more highly valued than what is more strongly desired. When the will, as the agent of reason, enters the fray, an explanation of what a person is motivated enough to do must reckon not only with competing desires and their motivational forces, but also with the will’s capacity to be affected by different ones in ways not proportional to their force. However, this complication sheds little light, for if the will must bestow its stamp of approval on a desire before the desire leads to action, then, it would seem, motivational force should be measured by strength of effect on the will. And if that’s the way to measure motivational force, then, since by that measure one always acts on the desire that affects one’s will most, there is no problem of strength of will after all. But the problem seems real, however inapt the label.

Nothing can be said about a nonexistent object, but something can be said about the act of (unsuccessfully) attempting to refer to one or, as in fiction, of pretending to refer to one. Unsuccessful reference, whether by expressions or by speakers, can be explained straightforwardly within the context of the theory of speech acts and communication. As for fiction, there is nothing special semantically, as to either meaning or reference, about its language. And fictional discourse is just a distinctive use of ordinary language: pretended communication and within it, pretended reference. However, discourse about fiction is not pretense but is normal communication, a kind of indirect discourse. To describe the world of a fiction is to state what the fiction says (or implies); and what seems to be reference to a fictional character is really attributing (usually implicitly) a feigned reference by the author.

In Reference and Reflexivity, John Perry tries to reconcile referentialism with a Fregean concern for cognitive significance. His trick is to supplement referential content with what he calls ‘‘reflexive’’ content. Actually, there are several levels of reflexive content, all to be distinguished from the ‘‘official,’’ referential content of an utterance. Perry is convinced by two arguments for referentialism, the ‘‘counterfactual truth-conditions’’ and the ‘‘same-saying’’ arguments, but he also acknowledges the force of two Fregean arguments against it, arguments that pose the ‘‘coreference’’ and the ‘‘no-reference’’ problems. He sees these as genuine problems for referentialism and does not share Howard Wettstein’s (1986) view that semantics has ‘‘rested on a mistake,’’ the mistake of thinking that semantics is obliged to come to grips with ‘‘cognitive significance’’ and, in particular, to explain the fact that coreferring terms can differ in cognitive significance and that terms lacking in reference can still have cognitive significance. Perry points out that ‘‘there is nothing in [the arguments for referentialism] to show that the official content, rather than the reflexive content, is the key to understanding the cognitive motivation and impact of utterances’’ (Perry 2001, 193).1 In other words, ‘‘a theory of direct reference provides no argument for ignoring reflexive content, and, properly understood, has no motivation for searching for such an argument.’’ Thus Perry uses the notion of reflexive content to complement referentialism with a theory of cognitive significance. Frege drew a fundamental distinction between the reference of a term and the means by which its reference is determined. In his view, however, it is not the references themselves but the means by which they are determined that enter into propositions (‘‘Thoughts’’) expressed by sentences in which the terms occur. So we might call Frege an ‘indirect reference’ theorist. Echoing the introduction to Kaplan’s ‘‘Afterthoughts’’ (1989a), Perry stresses that ‘direct’, as it occurs in ‘direct reference’, does not imply that ‘‘the mechanism of reference is unmediated by the relation of fitting identifying conditions’’ (188).