Kitsune Cutlery was founded by Benjamin Nguyen, who struggled to find an affordable, beautifully crafted Japanese knife which sourced a reliable and high quality steel. The Kitsune Cutlery campaign includes other elements that pay respects to the Japanese aesthetic such as a beautifully crafted lacquer wood box featuring a scenic view of Mount Fuji with foxes overlooking the landscape, and every knife includes a Japanese furoshiki wrap, which features masterful Japanese artwork. The knife itself features a traditional Japanese octagonal wood handle sourcing both black and rosewood in its design.

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