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    This chapter focuses on a factor widely considered by the standard view to be the basis for color-naming phenomena and explores some plausible, comparatively uninvestigated factors that might underlie color naming. These are illustrated, in part, through a reexamination of World Color Survey data as it has been presented by Kuehni. The aim of this chapter is to examine the appropriateness of the Hering opponent-color construct as a theoretical foundation for explaining patterns of color naming i…Read more