Lawrence Berger

Neoclassical economic theory assurnes that people pursue utility maximization within an obiective framework, evident to all, that serves as the basis for the interaction. Agents are assumed to be detached observers who see the situation as it is in obiective reality. It is argued in this article that there is no obiective ground for interaction that exists apart from the understanding of economic agents. Agents have orientations that change over time depending on the way that the situation is currently understood. Depth of understanding and the extent of common ground depend on the quality of attention and the will to openness and honesty. Efforts to maintain connections with others make possible mutual understanding and visions of the common good that enable the coordinated pursuit of desired states of the world.

We endorse policymakers’ efforts to address the negative consequences of the attention economy’s technology but add that these approaches are often limited in their criticism of the systemic context of human attention. Starting from Buddhist philosophy, we advocate a broader approach: an ‘ecology of attending’ that centers on conceptualizing, designing, and using attention (1) in an embedded way and (2) focused on the alleviating of suffering. With ‘embedded’ we mean that attention is not a neutral, isolated mechanism but a meaning-engendering part of an ‘ecology’ of bodily, sociotechnical and moral frameworks. With ‘focused on the alleviation of suffering’ we mean that we explicitly move away from the (often implicit) conception of attention as a tool for gratifying desires. We analyze existing inquiries in these directions and urge them to be intensified and integrated. As to the design and function of our technological environment, we propose three questions for further research: How can technology help to acknowledge us as ‘ecological’ beings, rather than as self-sufficient individuals? How can technology help to raise awareness of our moral framework? And how can technology increase the conditions for ‘attending’ to the alleviation of suffering, by substituting our covert self-driven moral framework with an ecologically attending one? We believe in the urgency of transforming the inhumane attention economy sociotechnical system into a humane ecology of attending, and in our ability to contribute to it.

We endorse policymakers’ efforts to address the negative consequences of the attention economy’s technology but add that these approaches are often limited in their criticism of the systemic context of human attention. Starting from Buddhist philosophy, we advocate a broader approach: an ‘ecology of attending’ that centers on conceptualizing, designing, and using attention (1) in an embedded way and (2) focused on the alleviating of suffering. With ‘embedded’ we mean that attention is not a neutral, isolated mechanism but a meaning-engendering part of an ‘ecology’ of bodily, sociotechnical and moral frameworks. With ‘focused on the alleviation of suffering’ we mean that we explicitly move away from the (often implicit) conception of attention as a tool for gratifying desires. We analyze existing inquiries in these directions and urge them to be intensified and integrated. As to the design and function of our technological environment, we propose three questions for further research: How can technology help to acknowledge us as ‘ecological’ beings, rather than as self-sufficient individuals? How can technology help to raise awareness of our moral framework? And how can technology increase the conditions for ‘attending’ to the alleviation of suffering, by substituting our covert self-driven moral framework with an ecologically attending one? We believe in the urgency of transforming the inhumane attention economy sociotechnical system into a humane ecology of attending, and in our ability to contribute to it.

I argue that staying with the movement of attention is the way to being. For attention moves in response to the appeal of being, which means that being shows itself in that movement. We are thus always already on the way to being, always already listening to its call. But something else is required, a special effort of attending to one’s own movement, a taking-heed that enables being to be made manifest in a more profound manner, which can transform our being in the world and associated ethical and political realities.