Leonardo Cada

Apprenticeship is one way of learning by doing. The Student Apprenticeship Program (SAP) or Apprenticeship as referred to in this study is a curricular program of the Institute of Accounts, Business and Finance (IABF) of the Far Eastern University - Manila. It aims to enhance the preparation of the students for actual employment after college graduation. A study was conducted on the sixty-nine (69) Business Administration interns of a private university in Manila during the first semester of academic year 2017 - 2018. Performance Evaluation Forms were distributed to all the supervisors of host companies. Evaluation forms were personally monitored by the Apprentices Adviser which made it possible to collect a 100% response. A sort of quantitative analysis was used to analyze the information provided for in the evaluation forms. The purpose of this study is to assess the interns’ performances and skills as well as their strengths and weaknesses based upon the personal and direct observation by the supervisors of the various host companies. This study will also find the gap in the interns’ skills based upon the Institute expectation and observation by the supervisors. The study is limited to one time observation by supervisors of various host companies. This study is underpinned by sociocultural theory, cognitive apprentice theory, situated learning theory and the 21st Century Skills Framework.

Abstract This research aims to better understand the positive and negative effects of electronic word of mouth among Filipino young consumers when it comes to product brand selection. Electronic word of mouth has changed marketing and society as to what we know of today. The method that was used for gathering data was a focus group discussion via Google meet. With the data that the researchers gathered, they were able to specify what electronic word of mouth has done to consumers, sellers and products that are in the market. The researchers were also able to determine whether positive or negative word of mouth would be more impactful whenever choosing a product for purchase. The researchers also gathered that electronic word of mouth has a huge influence in the decision-making of young consumers. For they rely heavily on the system to decide if the product is worth buying or not. If not, they look for other quality shops. Furthermore, the data also showed the young consumers have a hard time distinguishing whether the reviews are trustworthy or not.