Luca Magni

A groundbreaking manifesto for the future of leadership. Generative Leadership of Meanings isn't just another book on leadership—it's a seismic shift in how we understand influence, meaning, and human connection. It introduces a revolutionary framework that fuses neurosemantics, affordance theory, and linguistic innovation to reveal the hidden architecture of motivation and change. Through vivid examples, original models, and practical tools, the authors show how leaders can: - Surface the unspoken needs that drive behaviour - Turn conversations into catalysts for transformation - Build organizations that generate meaning—not just manage performance Leadership, in this view, is a generative act—one that listens deeply, evokes what matters, and co-creates new realities. This book is for those who sense that something deeper is possible—and are ready to lead from that place. Here is a book to sharpen how you see people, how you mobilise meaning, and how you lead your organisation into what's next.

This introduction to Learnable Theory and Analysis leverages several contributions that Italian researchers and research centers have provided in Philosophy, Linguistics and Neurosciences. Contributions which appear particularly relevant in the construction of a solid link between Philosophy and Business Studies. A link which has the ambition to guide both Academics and Practitioners of Management across the tumultuous waters of Philosophy, Linguistics and Neurosciences, whose investigations the authors here present and develop in view of new opportunities of deeper understanding and broader interventions. Contributions of scholars such as Giacomo Rizzolatti and Silvio Ceccato, as well as the work of others who have been following their tracks and, in some cases, even drastically reconsidered their propositions, are here highly leveraged and celebrated together with Roy Bhaskar’s revolutionary ontological framework and George Lakoff’s and Mark Johnson’s enlightening studies on metaphors.

Learnable Linguistics for Business Leaders offers an in-depth examination of the significant influence language exerts on decision-making and behavior within the business sphere. The book delves into the intricate interplay between linguistic structures and human cognitive processes, presenting a novel perspective on how language shapes our perceptions and actions. Structured into five chapters, this book analyses various aspects of language function within a business environment. Chapter 1, "What it is in language that engages listeners", investigates the attention-based mechanisms inherent in grammatical classes that captivate audiences. Chapter 2, "How language enchains speakers", discusses the empowering effect of language on speakers and their ability to influence audiences effectively. Chapter 3, "Why more is less and why less is more", explores the impact of verbosity and conciseness in communication, advocating the effectiveness of a minimalist approach. Chapter 4, "Where the talking paves the way to new walking", examines the use of paradoxical adjectives and grammatical discrepancies in shaping public opinion and forging new realities. Chapter 5, "When the walking paves the way to new talking", utilises the experiences of the Italian novelist Alberto Moravia, in the Sahara, as a case study to illustrate how language aids in understanding and articulating new concepts by relating them to our pre-existing knowledge. The concluding remarks, Learnable Linguistics in a nutshell, encapsulate the book's core themes, emphasizing the strategic use of language for business leaders to communicate in an inclusive and adaptable manner. Throughout the book, the authors introduce a series of analytical tools and concepts, such as the Umbra Cone and Linguistic Exorcisms, to aid readers in comprehending and applying the principles of Learnable Linguistics in managerial contexts. The book concludes with a call to action for business leaders to embrace linguistic precision, embrace paradoxes, develop narratives, and engage in continuous learning to effectively navigate the complexities of business communication and negotiation.