Max Soar

Digital organizations form part of the new wave of blockchain technologies, following Bitcoin and related cryptocurrencies. “Utopia ofion” offers an analysis of the utopian promise of digital organizations through a reading of one such project, Colony. We provide a critique of the ideology of Colony's white paper, supplemented by readings of pages from its website, as a member of a genre of texts that promote their products through seemingly neutral, technical descriptions. Colony's texts suggest an abstract, contextless and scaleless organizational solution—powered by smart contracts on a blockchain—that, according to its proponents, might be applied to any social situation, from small firm to state-level governance. For its users, this organization combines a promise of sovereignty removed from that of the state, as well as implied financial returns. Our reading of Colony echoes the critiques of scholars arguing that cyberlibertarianism is a dominant politic of blockchain technologies. Furthermore, drawing on critiques of code as law and the elision of the social in smart contracts, we argue that Colony's vision presents a model of technical organization that substitutes for the state in the context of waning popular sovereignty. We ultimately suggest an understanding of digital organizations reminiscent of the settler colonial situation: the assumption of an empty social space to be filled, and the promise of sovereignty and riches for those occupying it. Analysis of these logics is relevant as hype increases around non-fungible tokens, Web3, and the corporate metaverse as well as data practices more widely.