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Megan Hyman

Bloomsburg University
  •  Home
  •  Publications
    23
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    22

 More details
  • Bloomsburg University
    Undergraduate
Fernville, Pennsylvania, United States of America
  • All publications (23)
  • Candidate-Sponsored TV Ads for the 2004 US Presidential Election: A Content Analysis
    with I. M. Torres and J. Hamilton
    Journal of Political Marketing 11 (3): 189--207. 2012.
  • Children and Advertising: The Influence of Cognitive Development Models on Research Questions and Results
    with C. Curran
    Philosophical Explorations. forthcoming.
    Ethics
  • Service variability and its consequence for pricing
    with S. McQuitty, E. T. Sautter, R. Oliver, and E. Pratt
    Annual Western Decision Sciences Institute Proceedings. forthcoming.
  •  18
    Service Variability and Consumer Perceptions of Value and Quality
    with S. McQuitty, R. Oliver, P. Sautter, and A. Stratemeyer
    Nmsu Department of Marketing Working Paper Series. forthcoming.
    Professional Ethics
  • Ethical judgments about wartime ads depicting combat
    with R. Tansey and G. Brown
    Journal of Advertising 57--74. forthcoming.
    Value Theory, Miscellaneous
  • Personal moral philosophies and the moral judgments of salespeople
    with R. Tansey, G. Brown, and L. E. Dawson Jr
    Journal of Personal Selling and Sales Management 59--75. forthcoming.
    Ethics
  • The evolution of applied marketing theory as evinced by textbook definitions
    with R. Skipper and R. Tansey
    Ama Winter Educators’ Conference Proceedings. Chicago, Il 328--338. forthcoming.
    Ethics
  •  1110
    Marketing and logical deduction
    with R. Skipper
    Journal of Marketing 89--92. forthcoming.
    Causal Theory of Knowledge
  •  1
    Two challenges for the three dichotomies model
    with R. Skipper and R. Tansey
    Ama Winter Educators’ Conference Proceedings. Chicago, Il 417--422. forthcoming.
  • Evaluating and improving argument-centered works in marketing
    with R. Skipper
    Journal of Marketing 60--75. forthcoming.
    Ethics
  • Journal of Destination Marketing & Management
    with C. Luna-Nevarez
    Journal of Destination Marketing and Management 1 94--106. 2012.
    Value Theory, Miscellaneous
  • Efficacy of Ads with Short Message Service (SMS) Copy
    with J. J. Sierra and H. Taute
    Academy of Marketing Science Proceedings. forthcoming.
  • Adjusting Self-Reported Attitudinal Data for Mischievous Respondents
    with J. J. Sierra
    Philosophical Explorations. forthcoming.
  • The Geographically Mobile Consumer: Understanding Retail Patronage Dynamics
    with C. W. King
    Philosophical Explorations. forthcoming.
  • Status Quo or Innovation? The Influence of Instructional Variability on Student Evaluations of Teaching
    with E. T. Sautter, S. McQuitty, and E. Pratt
    Philosophical Explorations. forthcoming.
    Ethics
  • Adapting a Microcomputer Marketing Game for Laboratory-Based Research in Marketing Decision Support Systems
    Philosophical Explorations. forthcoming.
  • The Relation of Long-Distance Geographic Mobility to Retailing Attitudes, Preferences and Behaviors: An Extension and Update
    Journal of Retailing. forthcoming.
    Social and Political PhilosophyTheory in Economics
  • A Suggested Approach for Reducing Large Ordinally Scaled Data Sets Without Sacrificing Reliability and Validity
    Philosophical Explorations. forthcoming.
  • Recency Effects and Students’ Course Evaluations
    with S. McQuitty, E. R. Pratt, and P. Sautter
    Philosophical Explorations. forthcoming.
    Memory
  • Outlet mall shoppers' intentions to purchase apparel: A dual-process perspective
    with J. J. Sierra
    Journal of Retailing and Consumer Services 18 (4): 341--347. 2011.
  • The geographically mobile consumer: A conceptual framework for retail management and patronage theory development
    with C. W. King
    Patronage Behavior and Retail Management Conference Proceedings. forthcoming.
    Ethics
  • Exchange-specific self-disclosure, social self-disclosure, and personal selling
    with R. S. Jacobs and S. McQuitty
    Journal of Marketing Theory and Practice 48--62. forthcoming.
    Ethics
  •  1
    Cultural themes in Brazilian and US auto ads: a cross-cultural comparison
    with R. Tansey and G. M. Zinkhan
    Journal of Advertising 30--39. forthcoming.
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