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Private Label Brands: Benefits, Success Factors, and Future ResearchPhilosophical Explorations. forthcoming.
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A piecewise-regression test of Riesman's theory of social characterJournal of Current Issues and Research in Advertising 14 76--95. 1992.
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Inactivity and the Dynamics of Relationship Development: A Proposed ModelJournal of Strategic Marketing 18 (3): 257--273. 2010.
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Candidate-Sponsored TV Ads for the 2004 US Presidential Election: A Content AnalysisJournal of Political Marketing 11 (3): 189--207. 2012.
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Children and Advertising: The Influence of Cognitive Development Models on Research Questions and ResultsPhilosophical Explorations. forthcoming.
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1Review of literature--future research suggestions: Private label brands: benefits, success factors and future research (review)Journal of Brand Management 17 (5): 368--389. 2009.
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The evolution of applied marketing theory as evinced by textbook definitionsAma Winter Educators’ Conference Proceedings. Chicago, Il 328--338. forthcoming.
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An advertising test of the work ethic in the UK and the USJournal of International Consumer Marketing 9 (3): 57--77. 1997.
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Two challenges for the three dichotomies modelAma Winter Educators’ Conference Proceedings. Chicago, Il 417--422. forthcoming.
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Personal moral philosophies and the moral judgments of salespeopleJournal of Personal Selling and Sales Management 59--75. forthcoming.
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Evaluating and improving argument-centered works in marketingJournal of Marketing 60--75. forthcoming.
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Deception in advertising: A proposed complex of definitions for researchers, lawyers, and regulatorsInternational Journal of Advertising 9 (3): 259--270. 1990.
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5Advertising: Questioning Common ComplaintsBusiness Ethics: A European Review 2 (2): 87-93. 1993.’For each case against advertising, there is a stronger offsetting argument.’Dr Hyman is Visiting Professor of Marketing at Limburg University, Holland, and guest editor of a forth coming special issue of The Journal of Advertising on advertising ethics. Dr Skipper is Instructor of Philosophy at Southwest Texas State University.
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10On measuring ethical judgmentsJournal of Business Ethics 12 (7). 1993.We critique a series of recent papers in which Reidenbach and Robin developed a multidimensional ethics scale. Our critique raises four problems for the scale. First, it is not clear what the scale measures. Second, the semantic differential items used in the scale seem problematic. Third, the scale omits several important ethical rationales. Finally, no caveats accompany the scale to alert managers about its proper and improper use.
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15The Ethics and Politics of Academic Knowledge Production: Thoughts on the Future of Business EthicsJournal of Business Ethics 180 (3): 917-940. 2022.To commemorate 40 years since the founding of the Journal of Business Ethics, the editors in chief of the journal have invited the editors to provide commentaries on the future of business ethics. This essay comprises a selection of commentaries aimed at creating dialogue around the theme The Ethics and Politics of Academic Knowledge Production. Questions of who produces knowledge about what, and how that knowledge is produced, are inherent to editing and publishing academic journals. At the Jou…Read more
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14True Consumer Autonomy: A Formalization and ImplicationsJournal of Business Ethics 183 (3): 841-863. 2022.Consumer autonomy is a fundamental topic for marketing ethics scholars. Nonetheless, autonomy’s philosophical treatment may have compromised its conceptual clarity. After reviewing the relevant ethics literature on consumer autonomy, the benefits of formally defining consumer autonomy are illustrated, and a novel formalization is adapted from potential performance theory mathematics. The goal is to transfigure a hitherto amorphous topic via a mathematical formalization that defines true autonomy…Read more
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6‘Freedom Through Marketing’ Is Not DoublespeakJournal of Business Ethics 164 (2): 227-241. 2020.The articles comprising this thematic symposium suggest options for exploring the nexus between freedom and unfreedom, as exemplified by the British abolitionists’ anti-slavery campaign and the paradox of freedom. Each article has implications for how these abolitionists achieved their goals, social activists’ efforts to secure reparations for slave ancestors, and modern slavery. We present the abolitionists’ undertaking as a marketing campaign, highlighting the role of instilling moral agency a…Read more
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7The Development of a Virtue Ethics ScaleJournal of Business Ethics 42 (2). 2003.Drawing on conceptual works by Murphy (1999) and Solomon (1999), we develop a virtue ethics scale. Other ethics scales, which are grounded in deontological and teleological principles, may be used to classify people according to their beliefs about (1) the criteria they use to make ethical decisions, or (2) the ethicality of those decisions. We suggest augmenting these scales with our virtue ethics scale, which may be used to classify people according to their beliefs about the virtuous qualitie…Read more
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A Laboratory Study of Different Corrective Advertising ClaimsPhilosophical Explorations. forthcoming.
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Direct marketing: Passages, definitions, and deja vuJournal of Direct Marketing 8 (3): 46--56. 1994.
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6The ethics of psychoactive adsJournal of Business Ethics 9 (2). 1990.Many of today's ads work by arousing the viewer's emotions. Although emotion-arousing ads are widely used and are commonly thought to be effective, their careless use produces a side-effect: the psychoactive ad. A psychoactive ad is any emotion-arousing ad that can cause a meaningful, well-defined group of viewers to feel extremely anxious, to feel hostile toward others, or to feel a loss of self-esteem. We argue that, because some ill-conceived psychoactive ads can cause harm, ethical issues mu…Read more
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Dependency theory and the effects of advertising by foreign-based multinational corporations in Latin AmericaJournal of Advertising 23 27--42. 1994.
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A provider-cost/patron-effort schema for classifying productsJournal of the Academy of Marketing Science 23 (1): 15--25. 1995.
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New Mexico State UniversityRetired faculty
Las Cruces, New Mexico, United States of America
Areas of Specialization
Epistemology |
Applied Ethics |
Normative Ethics |
Philosophy of Social Science |
Areas of Interest
Epistemology |
Applied Ethics |
Normative Ethics |
Philosophy of Social Science |