• Private Label Brands: Benefits, Success Factors, and Future Research
    with D. Lee, D. Kopf, and M. Wolf
    Philosophical Explorations. forthcoming.
  • Candidate-Sponsored TV Ads for the 2004 US Presidential Election: A Content Analysis
    with I. M. Torres and J. Hamilton
    Journal of Political Marketing 11 (3): 189--207. 2012.
  • A piecewise-regression test of Riesman's theory of social character
    with R. Tansey, G. M. Zinkhan, and J. Diaz
    Journal of Current Issues and Research in Advertising 14 76--95. 1992.
  • Inactivity and the Dynamics of Relationship Development: A Proposed Model
    with M. Polonsky, S. Gupta, and S. Beldona
    Journal of Strategic Marketing 18 (3): 257--273. 2010.
  • A Virtue Ethics Scale
    Philosophical Explorations. forthcoming.
  •  1
    Review of literature--future research suggestions: Private label brands: benefits, success factors and future research (review)
    with D. A. Kopf and D. Lee
    Journal of Brand Management 17 (5): 368--389. 2009.
  • The evolution of applied marketing theory as evinced by textbook definitions
    with R. Skipper and R. Tansey
    Ama Winter Educators’ Conference Proceedings. Chicago, Il 328--338. forthcoming.
  • An advertising test of the work ethic in the UK and the US
    with R. Tansey, G. M. Zinkhan, and J. Chowdhury
    Journal of International Consumer Marketing 9 (3): 57--77. 1997.
  •  504
    Marketing and logical deduction
    with R. Skipper
    Journal of Marketing 89--92. forthcoming.
  • Two challenges for the three dichotomies model
    with R. Skipper and R. Tansey
    Ama Winter Educators’ Conference Proceedings. Chicago, Il 417--422. forthcoming.
  • Personal moral philosophies and the moral judgments of salespeople
    with R. Tansey, G. Brown, and L. E. Dawson Jr
    Journal of Personal Selling and Sales Management 59--75. forthcoming.
  • Evaluating and improving argument-centered works in marketing
    with R. Skipper
    Journal of Marketing 60--75. forthcoming.
  • Ethical codes are not enough
    with R. Skipper and R. Tansey
    Business Horizons 33 (2): 15--22. 1990.
  •  25
    Advertising: Questioning Common Complaints
    Business Ethics: A European Review 2 (2): 87-93. 1993.
    ’For each case against advertising, there is a stronger offsetting argument.’Dr Hyman is Visiting Professor of Marketing at Limburg University, Holland, and guest editor of a forth coming special issue of The Journal of Advertising on advertising ethics. Dr Skipper is Instructor of Philosophy at Southwest Texas State University.
  •  50
    On measuring ethical judgments
    Journal of Business Ethics 12 (7). 1993.
    We critique a series of recent papers in which Reidenbach and Robin developed a multidimensional ethics scale. Our critique raises four problems for the scale. First, it is not clear what the scale measures. Second, the semantic differential items used in the scale seem problematic. Third, the scale omits several important ethical rationales. Finally, no caveats accompany the scale to alert managers about its proper and improper use.
  •  25
    The Ethics and Politics of Academic Knowledge Production: Thoughts on the Future of Business Ethics
    with Gibson Burrell, Christopher Michaelson, Julie A. Nelson, Scott Taylor, and Andrew West
    Journal of Business Ethics 180 (3): 917-940. 2022.
    To commemorate 40 years since the founding of the Journal of Business Ethics, the editors in chief of the journal have invited the editors to provide commentaries on the future of business ethics. This essay comprises a selection of commentaries aimed at creating dialogue around the theme The Ethics and Politics of Academic Knowledge Production. Questions of who produces knowledge about what, and how that knowledge is produced, are inherent to editing and publishing academic journals. At the Jou…Read more
  •  28
    True Consumer Autonomy: A Formalization and Implications
    with Alena Kostyk and David Trafimow
    Journal of Business Ethics 183 (3): 841-863. 2022.
    Consumer autonomy is a fundamental topic for marketing ethics scholars. Nonetheless, autonomy’s philosophical treatment may have compromised its conceptual clarity. After reviewing the relevant ethics literature on consumer autonomy, the benefits of formally defining consumer autonomy are illustrated, and a novel formalization is adapted from potential performance theory mathematics. The goal is to transfigure a hitherto amorphous topic via a mathematical formalization that defines true autonomy…Read more
  •  22
    ‘Freedom Through Marketing’ Is Not Doublespeak
    with Haseeb Shabbir, Dianne Dean, and Stephan Dahl
    Journal of Business Ethics 164 (2): 227-241. 2020.
    The articles comprising this thematic symposium suggest options for exploring the nexus between freedom and unfreedom, as exemplified by the British abolitionists’ anti-slavery campaign and the paradox of freedom. Each article has implications for how these abolitionists achieved their goals, social activists’ efforts to secure reparations for slave ancestors, and modern slavery. We present the abolitionists’ undertaking as a marketing campaign, highlighting the role of instilling moral agency a…Read more
  •  33
    Confucian/Chopsticks Marketing
    with Kim-Shyan Fam and Zhilin Yang
    Journal of Business Ethics 88 (3): 393-397. 2009.
  • Creating a Values-Driven University
    with S. D. Steiner
    Philosophical Explorations. forthcoming.
  • Idolizing sport celebrities: a gateway to psychopathology?
    with J. J. Sierra
    Young Consumers 11 (3): 226--238. 2010.
  • A dual-process model of cheating intentions
    with J. J. Sierra
    Journal of Marketing Education 28 (3): 193--204. 2006.
  • Adjusting Prices for Externalities
    with S. Conner
    Readings and Cases in Sustainability Marketing. forthcoming.
  •  2693
    Anti-consumption: An overview and research agenda
    with M. S. W. Lee and K. V. Fernandez
    Journal of Business Research 62 (2): 145--147. 2009.
    This introduction to the Journal of Business Research special issue on anti-consumption briefly defines and highlights the importance of anticonsumption research, provides an overview of the latest studies in the area, and suggests an agenda for future research on anti-consumption.
  •  33
    Responsible Ads: A Workable Ideal
    Journal of Business Ethics 87 (2): 199-210. 2009.
    Although the societal advantages of responsible advertising are self-evident, no detailed vision of responsible ads exists. Without this vision, stakeholders have no framework for identifying, preventing, and remedying non-conforming ads. To address this problem, the four basic properties of responsible ads – consistent with an everyday-language, business-oriented definition of responsibility and the assumption that ads are not inherently bad – are posited. Then, the best milieu for creating suc…Read more