• Private Label Brands: Benefits, Success Factors, and Future Research
    with D. Lee, D. Kopf, and M. Wolf
    Philosophical Explorations. forthcoming.
  • A piecewise-regression test of Riesman's theory of social character
    with R. Tansey, G. M. Zinkhan, and J. Diaz
    Journal of Current Issues and Research in Advertising 14 76--95. 1992.
  • Inactivity and the Dynamics of Relationship Development: A Proposed Model
    with M. Polonsky, S. Gupta, and S. Beldona
    Journal of Strategic Marketing 18 (3): 257--273. 2010.
  • Candidate-Sponsored TV Ads for the 2004 US Presidential Election: A Content Analysis
    with I. M. Torres and J. Hamilton
    Journal of Political Marketing 11 (3): 189--207. 2012.
  • A Virtue Ethics Scale
    Philosophical Explorations. forthcoming.
  •  1
    Review of literature--future research suggestions: Private label brands: benefits, success factors and future research (review)
    with D. A. Kopf and D. Lee
    Journal of Brand Management 17 (5): 368--389. 2009.
  • The evolution of applied marketing theory as evinced by textbook definitions
    with R. Skipper and R. Tansey
    Ama Winter Educators’ Conference Proceedings. Chicago, Il 328--338. forthcoming.
  • An advertising test of the work ethic in the UK and the US
    with R. Tansey, G. M. Zinkhan, and J. Chowdhury
    Journal of International Consumer Marketing 9 (3): 57--77. 1997.
  •  95
    Marketing and logical deduction
    with R. Skipper
    Journal of Marketing 89--92. forthcoming.
  • Two challenges for the three dichotomies model
    with R. Skipper and R. Tansey
    Ama Winter Educators’ Conference Proceedings. Chicago, Il 417--422. forthcoming.
  • Personal moral philosophies and the moral judgments of salespeople
    with R. Tansey, G. Brown, and L. E. Dawson Jr
    Journal of Personal Selling and Sales Management 59--75. forthcoming.
  • Evaluating and improving argument-centered works in marketing
    with R. Skipper
    Journal of Marketing 60--75. forthcoming.
  • Ethical codes are not enough
    with R. Skipper and R. Tansey
    Business Horizons 33 (2): 15--22. 1990.
  •  5
    Advertising: Questioning Common Complaints
    Business Ethics: A European Review 2 (2): 87-93. 1993.
    ’For each case against advertising, there is a stronger offsetting argument.’Dr Hyman is Visiting Professor of Marketing at Limburg University, Holland, and guest editor of a forth coming special issue of The Journal of Advertising on advertising ethics. Dr Skipper is Instructor of Philosophy at Southwest Texas State University.
  •  10
    On measuring ethical judgments
    Journal of Business Ethics 12 (7). 1993.
    We critique a series of recent papers in which Reidenbach and Robin developed a multidimensional ethics scale. Our critique raises four problems for the scale. First, it is not clear what the scale measures. Second, the semantic differential items used in the scale seem problematic. Third, the scale omits several important ethical rationales. Finally, no caveats accompany the scale to alert managers about its proper and improper use.
  •  15
    The Ethics and Politics of Academic Knowledge Production: Thoughts on the Future of Business Ethics
    with Gibson Burrell, Christopher Michaelson, Julie A. Nelson, Scott Taylor, and Andrew West
    Journal of Business Ethics 180 (3): 917-940. 2022.
    To commemorate 40 years since the founding of the Journal of Business Ethics, the editors in chief of the journal have invited the editors to provide commentaries on the future of business ethics. This essay comprises a selection of commentaries aimed at creating dialogue around the theme The Ethics and Politics of Academic Knowledge Production. Questions of who produces knowledge about what, and how that knowledge is produced, are inherent to editing and publishing academic journals. At the Jou…Read more
  •  14
    True Consumer Autonomy: A Formalization and Implications
    with Alena Kostyk and David Trafimow
    Journal of Business Ethics 183 (3): 841-863. 2022.
    Consumer autonomy is a fundamental topic for marketing ethics scholars. Nonetheless, autonomy’s philosophical treatment may have compromised its conceptual clarity. After reviewing the relevant ethics literature on consumer autonomy, the benefits of formally defining consumer autonomy are illustrated, and a novel formalization is adapted from potential performance theory mathematics. The goal is to transfigure a hitherto amorphous topic via a mathematical formalization that defines true autonomy…Read more
  •  6
    ‘Freedom Through Marketing’ Is Not Doublespeak
    with Haseeb Shabbir, Dianne Dean, and Stephan Dahl
    Journal of Business Ethics 164 (2): 227-241. 2020.
    The articles comprising this thematic symposium suggest options for exploring the nexus between freedom and unfreedom, as exemplified by the British abolitionists’ anti-slavery campaign and the paradox of freedom. Each article has implications for how these abolitionists achieved their goals, social activists’ efforts to secure reparations for slave ancestors, and modern slavery. We present the abolitionists’ undertaking as a marketing campaign, highlighting the role of instilling moral agency a…Read more
  •  5
    Confucian/Chopsticks Marketing
    with Kim-Shyan Fam and Zhilin Yang
    Journal of Business Ethics 88 (3): 393-397. 2009.
  •  7
    The Development of a Virtue Ethics Scale
    with Kevin J. Shanahan
    Journal of Business Ethics 42 (2). 2003.
    Drawing on conceptual works by Murphy (1999) and Solomon (1999), we develop a virtue ethics scale. Other ethics scales, which are grounded in deontological and teleological principles, may be used to classify people according to their beliefs about (1) the criteria they use to make ethical decisions, or (2) the ethicality of those decisions. We suggest augmenting these scales with our virtue ethics scale, which may be used to classify people according to their beliefs about the virtuous qualitie…Read more
  • A Laboratory Study of Different Corrective Advertising Claims
    with K. D. Hankel
    Philosophical Explorations. forthcoming.
  • Direct marketing: Passages, definitions, and deja vu
    with Jl Murrow
    Journal of Direct Marketing 8 (3): 46--56. 1994.
  • Consumer Behavior: Still Normative After All These Years
    with B. Waguespack
    Philosophical Explorations. forthcoming.
  •  6
    The ethics of psychoactive ads
    with Richard Tansey
    Journal of Business Ethics 9 (2). 1990.
    Many of today's ads work by arousing the viewer's emotions. Although emotion-arousing ads are widely used and are commonly thought to be effective, their careless use produces a side-effect: the psychoactive ad. A psychoactive ad is any emotion-arousing ad that can cause a meaningful, well-defined group of viewers to feel extremely anxious, to feel hostile toward others, or to feel a loss of self-esteem. We argue that, because some ill-conceived psychoactive ads can cause harm, ethical issues mu…Read more
  • " Just" companies don't fail
    with A. A. Blum
    Business and Society Review 48--50. 1995.
  •  64
    A Review of Ethnic Identity in Advertising (edited book)
    with J. J. Sierra and R. S. Heiser
    John Wiley & Sons, Ltd. 2010.
  • A provider-cost/patron-effort schema for classifying products
    with V. M. Sharma and P. Krishnamurthy
    Journal of the Academy of Marketing Science 23 (1): 15--25. 1995.