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    Reflexivity and the Whole Food Market shopper: Shopping for change, or cruising for pleasure
    with J. Johnston
    Agriculture and Human Values 28 (3): 303-19. 2011.
    There has been widespread academic and popular debate about the transformative potential of consumption choices, particularly food shopping. While popular food media is optimistic about “shopping for change,” food scholars are more critical, drawing attention to fetishist approaches to “local” or “organic,” and suggesting the need for reflexive engagement with food politics. We argue that reflexivity is central to understanding the potential and limitations of consumer-focused food politics, but…Read more
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