•  11
    A Study on Workplace Fun Affects Employee Engagement: Case Study of Manufacturing Industry
    with Eliy Nazira Mat Nazir, Nurul Farihin Mhd Nasir, Dalili Izni Shafie, Nor Farehan Omar, and Nor Azura Halim
    In Ahmad Nizan Mat Noor, Zeti Zuryani Mohd Zakuan & Sarina Muhamad Noor (eds.), Proceedings of the Second International Conference on the Future of ASEAN (ICoFA) 2017 - Volume 1: Business and Social Sciences, Springer Singapore. pp. 567-576. 2019.
    The conception of workplace fun includes socially taking part in interesting and spontaneous positive occasions in the working environment; such occasions are crucial in refining associations for workers. In spite of the fact that fun and also amusingness can both be enjoyable, fun at work incorporates to some degree a distinctive range of activities. Academic studies have connected workplace fun with employee performance, job satisfaction, expanded creativity and development and organizational …Read more
  •  52
    Role of celebrity endorsement in promoting employees’ organization identification: A brand-based perspective
    with Sidra Ghazanfar, Rakhshan Ummar, and Rizwan Shabbir
    Frontiers in Psychology 13. 2022.
    Celebrity endorsement has been used for decades to promote products to consumers. As employees are one of the primary stakeholders and are known as second consumers, their concerns about celebrity endorsement effectiveness and pride need attention for building their identification with an organization. This study investigated the internal branding process by examining employees’ brand orientation, celebrity-organization value congruence, and the accuracy of employee portrayal. Data are collected…Read more
  •  60
    This study determined the effects of techno-stressors on employees' well-being. It also determined the moderating role of technostress inhibitors in techno-stressors and employees' well-being. We employed a time-lagged design and self-administered survey method to collect data from banking employees. We retrieved 355 usable responses. The results showed that techno-stressors significantly and negatively affected employees' well-being. Technostress inhibitors significantly and positively affected…Read more
  •  86
    Accessing the States of Enhanced Cognition in a Gaming Context: The Importance of Psychophysiological Arousal
    with Maria Kozhevnikov and Alina Strasser
    Cognitive Science 46 (2). 2022.
    Cognitive Science, Volume 46, Issue 2, February 2022.
  •  52
    Service Innovation in Human Resource Management During COVID-19: A Study to Enhance Employee Loyalty Using Intrinsic Rewards
    with Dechun Huang, Muddassar Sarfraz, and Muhammad Waqas Sadiq
    Frontiers in Psychology 12. 2021.
    This research focuses on the employee loyalty aspect of private hospitals in Pakistan during the COVID-19 pandemic, seriously impacted by strict work demand and work-family conflict. To manage this issue, social rewards and psychological rewards played a role as a mediator. The study uses a causal research design with a correlational study design in a non-contrived environment. Minimal researcher interference has been assured. AMOS 24 has been used to deal with the mediation in study design with…Read more
  •  55
    How Does Workplace Ostracism Lead to Service Sabotage Behavior in Nurses: A Conservation of Resources Perspective
    with Ambreen Sarwar, Hira Hafeez, and Muhammad Ahsan Chughtai
    Frontiers in Psychology 11. 2020.
    This paper aims to investigate how workplace ostracism acts as a motive behind customer service sabotage. We examine the role of stress as a meditating variable along with the moderation of perceived organizational support (POS) on the said association by using conservation of resources and equity theory. 217 nurses from hospitals of southern Punjab region in Pakistan participated in the study. Data was collected through survey and structured questionnaires. SPSS and AMOS were used to analyze da…Read more
  •  92
    Prevention of occupational injuries and accidents: A social capital perspective
    with Hira Hafeez, Amir Riaz, and Imran Shafique
    Nursing Inquiry 27 (4). 2020.
    Prior research has consistently established the pragmatic nature of literature regarding occupational injuries and accidental happenings faced by nursing professionals. However, current realities require a subjective approach to identify preventative measures that could influence occupational health and safety in healthcare sectors. A qualitative design followed a descriptive approach to assess unbiased opinions towards occupational obstructions that lead to accidental happenings. This study use…Read more
  •  192
    The present study examined the direct and indirect (via relational social capital) relationships between supervisors’ ethical leadership and knowledge hiding. It also tested the moderating role of instrumental thinking in the relationship between supervisors’ ethical leadership and knowledge hiding and the relationship between supervisors’ ethical leadership and relational social capital. Data were collected from 245 employees in different firms spanning different manufacturing and service secto…Read more