•  156
    Impact of Perceived Influence, Virtual Interactivity on Consumer Purchase Intentions Through the Path of Brand Image and Brand Expected Value
    with Xinzhong Jia, Abdul Khaliq Alvi, Nadeem Akhtar, and Hafiz Muhammad Fakhar Zaman
    Frontiers in Psychology 13 947916. 2022.
    Many researchers are currently showing interest in researching consumers who are purchasing the products with the help of new tools, and new kinds of markets are emerging rapidly. M-commerce is a prevalent mode of marketing and is famous among young people of Pakistan. Current research is planned to check the status of consumer purchase intentions (PIs) using perceived influence, virtual interactivity, brand image, and brand expected value among customers who purchase their products with the hel…Read more
  •  7
    Numerical Investigation of the Nonlinear Coupled Fractional Massive Thirring Equation Using Two-Scale Approach
    with Jinxing Liu, Mustafa Habib, Shazia Karim, and Harun Or Roshid
    Complexity 2022 1-8. 2022.
    In this paper, we investigate the numerical solution of the coupled fractional massive Thirring equation with the aid of He’s fractional complex transform. This study plays a significant aspect in the field of quantum physics, weakly nonlinear thrilling waves, and nonlinear optics. The main advantage of FCT is that it converts the fractional differential equation into its traditional parts and is also capable to handle the fractional order, whereas the homotopy perturbation method is employed to…Read more
  •  8
    ABC Fractional Derivative for the Alcohol Drinking Model using Two-Scale Fractal Dimension
    with Qura Tul Ain, T. Sathiyaraj, Shazia Karim, and Patrick Kandege Mwanakatwe
    Complexity 2022 1-11. 2022.
    Drinking kills a significant proportion of individuals every year, particularly in low-income communities. An impulsive differential equation system is used to explore the effectiveness of activated charcoal in detoxifying the body after methanol poisoning. Our impression of activated charcoal is shaped by the fractional dynamics of the problem, which leads to speedy and low-cost first aid. The adsorption capacity of activated charcoal is investigated using impulsive differential equations. The …Read more
  •  8
    Solitary Wave Solutions of Conformable Time Fractional Equations Using Modified Simplest Equation Method
    with Waseem Razzaq, Mustafa Habib, Asim Zafar, Ilyas Khan, and Patrick Kandege Mwanakatwea
    Complexity 2022 1-9. 2022.
    This study presents a modified simplest equation method to investigate some real and exact solutions of conformable time fractional Benjamin-Bona-Mahony equation and Chan-Hilliard equation. We use traveling wave transformation to obtain the results in the form of series solution. Some calculations are performed through Mathematica software to analyze the accuracy of this approach. Graphical representations are reported for more significant results at different fractional-order which demonstrates…Read more
  •  47
    The Role of Service Recovery in Post-purchase Consumer Behavior During COVID-19: A Malaysian Perspective
    with Muhammad Mazhar, Ding Hooi Ting, Ali Hussain, Muhammad Asghar Ali, and Umaima Tariq
    Frontiers in Psychology 12. 2022.
    The purpose of this study is to investigate the incidence of service failure in rendering service process during COVID-19. It further explores the outcomes of service recovery offered to customers in case of service failure. Like other businesses, webstores have also faced the challenges in their efforts to satisfy their customers during COVID-19. Service failure has increased due to unexpected circumstances produced by this pandemic. It has become necessary for the webstores to retain their dis…Read more
  •  14
    On Fault-Tolerant Resolving Sets of Some Families of Ladder Networks
    with Hua Wang, Muhammad Azeem, Ata Ur-Rehman, and Adnan Aslam
    Complexity 2021 1-6. 2021.
    In computer networks, vertices represent hosts or servers, and edges represent as the connecting medium between them. In localization, some special vertices are selected to locate the position of all vertices in a computer network. If an arbitrary vertex stopped working and selected vertices still remain the resolving set, then the chosen set is called as the fault-tolerant resolving set. The least number of vertices in such resolving sets is called the fault-tolerant metric dimension of the net…Read more
  •  32
    The readability of 10-K reports, in terms of linguistic complexity, determines the usefulness of information disclosure for stakeholders, particularly individual investors. Since investors largely depend on the financial communication in 10-K reports, firms have an ethical and legal responsibility to present disclosures in a language investors can understand. However, motivated by self-interest, managers obfuscate such disclosures to mask their own actions and hide unfavourable information. Buil…Read more
  •  13
    How Investors Attitudes Shape Stock Market Participation in the Presence of Financial Self-Efficacy
    with Muhammad Ali Jibran Qamar, Mian Sajid Nazir, Israr Ahmad, Anton Timoshin, and Khurram Shehzad
    Frontiers in Psychology 11. 2020.
  •  26
    Firms have traditionally responded to environmental violations by increasing information disclosure and/or communication to manage stakeholder perceptions. As such, these approaches may be symbolic in nature, with no genuine intention to improve the environment. We draw from restorative justice grounded in stakeholder theory and explore a relatively new approach in the form of supplemental environmental projects aimed at restoring the environment, and empirically examine the role of corporate go…Read more