•  9
    Convolutional Neural Network Based Vehicle Classification in Adverse Illuminous Conditions for Intelligent Transportation Systems
    with Asad Masood Khattak, Sarmad Shafique, Bashir Hayat, Saima Abid, Ki-Il Kim, Muhammad Waqas Ayub, Ahthasham Sajid, and Awais Adnan
    Complexity 2021 1-11. 2021.
    In step with rapid advancements in computer vision, vehicle classification demonstrates a considerable potential to reshape intelligent transportation systems. In the last couple of decades, image processing and pattern recognition-based vehicle classification systems have been used to improve the effectiveness of automated highway toll collection and traffic monitoring systems. However, these methods are trained on limited handcrafted features extracted from small datasets, which do not cater t…Read more
  •  35
    Antecedents of Green Brand Equity: An Integrated Approach
    with Pui Fong Ng, Kok Wei Khong, and Fon Sim Ong
    Journal of Business Ethics 121 (2): 203-215. 2014.
    A steady demand for green products from concerned consumers has led companies to introduce new product lines that match or exceed consumer environmental concerns. Nonetheless, not all the organizations were able to achieve significant returns on their investments in green products. These failures are generally attributed towards companies’ inability to overcome consumer scepticism towards the performance of functional and green attributes of their brands to generate a positive green image and gr…Read more