Nataliia Viatkina

Skip to content 1000-Word Philosophy 1000-Word Philosophy: An Introductory Anthology While accusing the mass media of manipulation, we are nevertheless forced to use the knowledge gleaned from the mass media. Analyzing information wars, we must understand the nature of the mass media phenomenon. Having created a second reality that modern man faces every second, the mass media develop dependence on their means and forms of information presentation. The solution to this problem, according to Luhmann, cannot be reduced to exposing some kind of puppeteer in the background, pulling the strings, as much as sociologists and political scientists would not like. According to Luhmann, here we are dealing with the consequences of the differentiation of modern society. In his opinion, this influence can be traced and subjected to theoretical reflection. It is about what one could say about the "own meaning" and "own behavior" of modern society. The concept of "mass media", according to Luhmann, covers all public organizations and enterprises that use technical means to disseminate messages, if mass products are made by them for yet undefined addressees.