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250Promotion sustainable tourism in global economyIn Nataliia Stukalo, Nataliya Krasnikova, Oleksandr Krupskyi & Victoriia Redko (eds.), 4th International Rural Tourism Congress, Congress Proceedings, . pp. 253-266. 2018.Purpose is to substantiate the ways of promotion sustainable tourism in the global economy. Methodology - To determine the importance of the sustainable tourism factors, the hierarchy analysis method of T. Saati was used. The method of expert estimations has been used for determining the significance level of the tourism sustainability factors. Findings - The conditions for promotion of the sustainable tourism to the world market and the factors of impact on its development in the global econo…Read more
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61INTELIGÊNCIA SOCIAL: DESVENDANDO A CIÊNCIA DAS RELAÇÕES HUMANAS (edited book)PR: Editora Contemporânea. 2024.Interagir de maneira positiva não é uma tarefa simples. A todo momento e por diversas razões, surgem conflitos que podem desencadear divergências entre as pessoas, muitas das quais são desafiadoras de resolver. Para aprimorar a interação entre os indivíduos, é crucial desenvolver a inteligência social, que resulta de uma interação perspicaz, autoconfiança e no aprimoramento de habilidades sociais essenciais.
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67Culture and identity: perspectives in the human sciencesPR: Editora Contemporânea. 2023.It is with great enthusiasm that Editora Contemporânea presents "Culture and Identity: Perspectives on the Human Sciences -1st Edition". This book is a profound and thought-provoking exploration of the intersection between culture and identity in contemporary society, offering an innovative look at themes that shape our understanding of the world. Culture and identity play fundamental roles in the complex web of society. More than mere concepts, they are living forces that shape our interaction…Read more
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214Peculiarities of application of marketing technologies in the medical sphereEconomic Analysis 33 (3): 202-212. 2023.Introduction. The medical sphere is constantly evolving, requiring improved approaches to its organisation and functioning. Advances in medical technology, observable changes in patient needs and growing competition challenge medical institutions to improve their strategies and approaches. Marketing technologies are becoming one of the key tools for achieving strategic goals. Purpose. This article is aimed at studying the peculiarities of the use of marketing technologies in the medical field. …Read more
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289PROSPECTS OF USING GPT CHAT IN MARKETINGTime Description of Economic Reforms 3 (51): 89-97. 2023.Problem statement. Modern marketing requires effective tools to attract and retain customers, as well as improve communication with the audience. In this context, the use of artificial intelligence, in particular, ChatGPT (Generative Pre-trained Transformer), can be a promising innovative solution. However, the conclusions about the potential benefits and limitations of using ChatGPT in marketing are ambiguous, due to the little experience gained in this area. The purpose of the study is to asse…Read more
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289Storytelling as a tool for forming and supporting organisational culture in medical institutionsCommunications and Communicative Technologies 23 123-144. 2023.The article discusses the role and importance of storytelling in the context of creating and maintaining organisational culture in the healthcare sector. Medical institutions are constantly solving complex tasks related to the provision of high-quality medical care and interaction with patients and staff. In this regard, storytelling is an important tool, aimed at strengthening cultural values and adjusting goals. The study examines the nature of organisational culture, its main components and c…Read more
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382Functioning of Healthcare Facilities under the Martial LawKhazar Journal of Humanities and Social Sciences 26 (3): 24-27. 2023.This topic focuses on the problems that arise in providing medical care to the population during armed conflict or martial law. Under such conditions, hospitals, clinics, and other healthcare facilities have to work in challenging circumstances with limited resources and reduced security for medical personnel. This topic explores such issues as how martial law affects the work of medical institutions, what problems arise in providing medical care to the population in war, how war affects the hea…Read more
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275Arrangement of Digital Leadership Strategy by Corporate Structures: A ReviewEconomic Studies (Ikonomicheski Izsledvania) 31 (8): 19-40. 2022.An ecosystem model of effective solution to the customer management quality issue based on the platforms’ (internal and external) interaction is proposed, which indicates that digital platforms are the main tool of digital corporate transformation and regeneration. The key elements of the digital leadership strategy based on the “business model-ecosystem” interaction were identified, allowing determining the main features of the digital leadership strategy and forming the deployment direction wi…Read more
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205Social Sharing of Emotions in Social Media System on the Example of Creepypasta on RedditInformation and Media 96 65-79. 2023.As part of this study, it was suggested that, like other social media, Reddit allows to embody models of communicative interaction in a digital environment. The comments under three creepypastas published on the subreddit NoSleep, were selected as the object of the study. To prove the original thesis, the comments were analyzed from the perspective of social sharing of emotions (SSE) — a process characteristic of real interpersonal communication. The comments were studied manually using the meth…Read more
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210Transforming Lasswell´s linear model in the digital football discourse: The level of Youtube communicationRevista San Gregorio 1 (52): 1-19. 2022.The purpose of the article was to explain how the communicative specificity of the digital social media environment is changing the traditional Lasswell’s linear model. The changes that occur in the structural units of the model were explored. This complex was examined based on the material of 18 successful YouTube blogs dedicated to football. It was found that the modern ecosystem of sports journalism is undergoing significant transformations in terms of content and structure. And the fact that…Read more
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84Professional culture and security: an innovative approach to implementing a medical facilityEuropean Journal of Management Issues 23 (5): 15-23. 2015.This article suggests different approaches to the definition of the nature, types, and component elements of safety culture (SC) in the organization; given the possible method of evaluation; formulated the concept of professional safety culture by taking into account the features of the medical industry; suggested innovative ways to implement the SC and strengthen it to improve the efficiency of hospitals. Запропоновано окремі підходи до трактування сутності, видів і складових елементів культури…Read more
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147Organizational culture: nature, types, peculiarities of implementation in UkraineEconomic Bulletin of the National Mining University Scientific Journal 45 29-38. 2014.Different approaches to the definition of organizational culture are considered; its types, essential elements and functions in the organization are characterized. Author's point of view on organizational culture in a broad and narrow sense is formulated. Some peculiarities of employees’ perception of organizational culture in Ukrainian enterprises are analyzed.
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667Organizational culture and business strategy: connection and role for a company survivalCentral European Business Review 9 (4): 1-26. 2020.The purpose of the article was 1) to assess the relationship between the organizational culture (OC) type and business strategy (BS); 2) to prove that OC influences the survival strategy success/implementation; 3) to contribute to the expansion of organizational theory by analyzing the Boston Consulting Group (BCG) strategy palette as the basis for developing an effective company survival strategy during the crisis. To achieve the purpose, correlation analysis between OC types (authors' typology…Read more
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124Розвиток лідерських якостей майбутніх фахівців сфери туризму в процесі аудиторної та позааудиторної роботиIn Теорія і практика професійного становлення фахівця в інноваційному соціокультурному просторі, Університет Ім. Альфреда Нобеля. pp. 223-228. 2023.Розглянуто питання розвиток лідерських якостей майбутніх фахівців сфери туризму в процесі аудиторної та позааудиторної роботи
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219Practices of using Rapid Response Collecting by Ukrainian museums in wartimeMuzeológia a Kultúrne Dedičstvo 11 (2): 5-16. 2023.Social activity and public involvement in participatory practices, and the creation of civic spaces on the basis of the museum have become relevant for the formation of the concept of a modern museum. Such practices are especially important in times of crisis when history is being documented online and the Rapid Response Collecting (RRC) method is becoming widespread. Modern war discourse requires the newest forms of archiving and description because the recording of history is complicated by th…Read more
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160Science and comics: from popularization to the discipline of Comics StudiesHistory of Science and Technology 12 (2): 210-230. 2022.Modern scientific communication traditionally uses visual narratives, such as comics, for education, presentation of scientific achievements to a mass audience, and as an object of research. The article offers a three-level characterization of the interaction of comic culture and science in a diachronic aspect. Attention is focused not only on the chronological stages of these intersections, the expression of the specifics of the interaction is offered against the background of scientific and pu…Read more
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205Media Possibilities of Comics: Modern Tools for the Formation and Presentation of Organizational CultureEuropean Journal of Management Issues 31 (1): 40-49. 2023.Purpose: The modern development of mass culture is characterized by the growth of the market for graphic narratives, the rapid increase in the segment of digital comics, and the active use of comics as a communication tool in various industries and disciplinary areas. The purpose of the study: to determine the media capabilities of the comics in presenting educational, cross-cultural, problematic, and ethical content of modern organizational culture. Design / Method / Approach: The review nature…Read more
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179Психолого-педагогічні засади формування індивідуального стилю професійної діяльності майбутніх фахівцівВісник Університету Імені Альфреда Нобеля. Серія «Педагогіка І Психологія» 2 (24): 41-49. 2022.У статті розкрито сутність і зміст індивідуального стилю професійної діяльності, його структуру й механізми формування. Установлено, що індивідуальний стиль професійної діяльності є комплексним особистісним утворенням, яке охоплює сталу систему методів і методик роботи та визначає певну стратегію поведінки в трудовій діяльності. Показано, що структуру індивідуального стилю можна уявити у вигляді змістового ядра й прибудови до нього, що формується внаслідок дії механізмів адаптації, компенсації й…Read more
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556The Role of Digital Technologies in Modern Trade: a Study of Global Trends and Prospects for UkraineEconomic Journal Odessa Polytechnic University 2 (24): 44-55. 2023.Digital technologies are becoming an essential tool in modern trade, contributing to its development and change. This article examines global trends in using digital technologies in trade and their potential impact on the Ukrainian market. The research shows that e-commerce, mobile shopping experience, smart technologies, and data analytics are key areas that affect consumers and business processes. The authors of the article analyze the impact of digital technologies on consumers, pointing to t…Read more
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200Методика підготовки майбутніх IT-фахівців до стратегічної та тактичної діяльності в бізнес-організаціяхВісник Університету Імені Альфреда Нобеля. Серія «Педагогіка І Психологія». Педагогічні Науки 1 (25): 51-61. 2023.The article emphasizes the relevance of revising the content of professional activities and the range of powers of specialists of IT departments in business organizations and, accordingly, the conceptual foundations of their professional training. The need for forming future IT specialists with unique skills and abilities to carry out strategic and tactical activities and develop the relevant competencies, which allows them to be active participants in the construction and implementation of the …Read more
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140Organization of the corporate style of the medical institution: functions and componentsTime Description of Economic Reforms 1 87-95. 2023.Today's realities require medical institutions to take more careful account of intangible factors that make up an irreplaceable component of cultural characteristics. Changes in the socio-economic conditions of economic activity have led to increased attention of the management of medical institutions to the need to form a corporate style that will provide additional competitive advantages. The purpose of the study is to identify the functions and elements of the corporate style of a medical ins…Read more
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151”Green” economy: from global concept to reality of local developmentSeredniak T.K.. 2018.The publication was carried out on the initiative and assistance of the Project “Green Decisions of Business - Unity for Sustainable Development”, which is implemented by the Dnipropetrovsk Regional Organization of Employers, in partnership with the Dnipropetrovsk Regional Council, the Dnipropetrovsk Investment Agency with the support of the Program for the Promotion of Green Modernization of the Ukrainian Economy, implemented by the German Society for International Cooperation (GIZ) GmbH. The m…Read more
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319Life cycle: formation, structure, managementСписание «Икономически Изследвания (Economic Studies)» 30 (6): 126-142. 2021.The article aims to define the management mechanism of complex, open dynamic systems with human participation. The following parts of the system life-cycle were identified and unified in the theoretical scope: general and specific compositional elements of repeating changes, marginal index boundaries, the dynamics of the compositional elements of the lifecycle, the key points of the change in the character of the index dynamics. In the practical scope, two common trends of socio-economical syste…Read more
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268Формування системи управління соціальною відповідальністю закладу охорони здоров’яIn Tatyana Grynko (ed.), Актуальні аспекти розвитку суб'єктів підприємництва в умовах глобальної економіки : моногр., . pp. 173-190. 2021.Розглянуто питання формування системи управління соціальною відповідаль-ністю закладу охорони здоров’я. Класифіковано теоретичні підходи до визначення поняття «соціальна відповідальність». Наведено фактори, які заважають або сприяють введенню системи соціальної відповідальності у закладах охорони здоров’я на поточному етапі медичної реформи в Україні. Виокремлені складові, критерії та коефіцієнти ефективності соціальної відповідальності закладу охорони здоров’я. Запропоновано схему механізму упр…Read more
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240Lessons to be learned from Ukraine's positioning in international rankings: the need for institutional support and financial support for economic creativity/Igor Britchenko, Irena Svydruk, Yurii Pidlypnyi, Oleksandr P. Krupskyi//Management issues, Volume 18, No 4(90), 2020. – P. 125 - 146Management Issues 18 (4(90)). 2020.Purpose: To develop proposals on the directions of institutional support for the processes of creativity of the Ukrainian economy. Design/methodology/approach: The analysis of trends in the creativity of the Ukrainian economy is carried out and proposals are developed for conceptualizing institutional support for these processes. The authors set out to develop proposals for institutional support for creativity processes and offer recommendations for systematic updating of Ukrainian legislation i…Read more
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644Methodology of using mobile apps with augmented reality in students' vocational preparation process for transport industry3rd International Workshop on Augmented Reality in Education, AREdu 2020. 2020.In the paper, the current state and trends of the use of AR technologies in the transport industry and in future specialists' vocational training processes have been reviewed and analyzed. The essence and content of the AR technologies relevant to the transport industry have been clarified. The main directions of the AR introduction for the various spheres of the transport industry including design and tuning, mechanical and automotive engineering, marketing and advertising, maintenance and oper…Read more
Oleksandr P. Krupskyi
Oles Honchar Dnipro National University
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Oles Honchar Dnipro National UniversityAssistant Professor