Peter Ayolov

Peter Ayolov has Master’s degrees in “Literature” and “Cinema” and a Ph.D. in “Mass Communication” and is working as an assistant professor in the Faculty of Journalism and Communication at Sofia University "St. Kliment Ohridski" in Bulgaria. His key contribution to media theory is the development of the "Propaganda 2.0" or the "manufacture of dissent" model, which he details in his 2024 book, The Economic Policy of Online Media: Manufacture of Dissent. In this work, he argues that the economic incentives of digital platforms drive them to foster anger and ideological conflict to maximize engagement and profit, a significant shift from the traditional media's goal of manufacturing consensus.