•  1
    Material distortion of economic behavior and everyday decision making
    with Kerstin Gidlöf, Annika Wallin, and Kenneth Holmqvist
    Journal of Consumer Policy 36 389-402. 2013.
    Misleading information and unfair commercial practices have to be viewed against the background of what consumers otherwise do, i.e., what their purchase decisions look like when no misleading information or no unfair commercial practices are in place. This article provides some of this background by studying how consumers sample information when making an in-store purchase decision. This was done by an eye-tracking study which reveals to what extent consumers succeed in purchasing the products …Read more