Robert Noggle

This book is about forms of manipulation like gaslighting, flattery, misdirection, nagging, emotional blackmail, charm offensives, and playing on the emotions. It uses philosophical methodology to build and defend a theory of manipulation, called the Mistake Account. This theory says that manipulation is a kind of influence that works by introducing a mistake into the mental states or processes of the person being influenced. It then discusses the psychological processes by which manipulators get people to make these mistakes. It also offers a moral analysis of manipulation, and it applies the Mistake Account to various influences, including priming, conditioning, nudges, advertising, sales, and online influences.

Although manipulation is neither rational persuasion nor coercion, a more precise definition remains elusive. Two main accounts have been offered. One characterizes manipulation as a form of trickery. The other characterizes manipulation as a form of non-coercive pressure. Each account properly identifies only a subset of intuitively clear cases of manipulation. That is, some instances of manipulation apparently involve pressure, while others apparently involve trickery. Yet trickery and pressure seem distinct, so it is puzzling how they could be instances of the same phenomenon. This puzzle can be solved once we recognize that manipulative pressure only works if the target acts akratically. This fact provides the basis for a unified account of manipulation as the attempt to get someone to make a mistake.

In a common example of the non-identity problem, a person deliberately conceives a child who she knows will have incurable blindness but a life well worth living. Although Wilma’s decision seems wrong, it is difficult to say why. This paper develops and defends a version of the “indirect strategy” for solving the NIP. This strategy rests on the idea that it is wrong to deliberately make it impossible to fulfill an obligation; consequently, it is wrong for Wilma to create Pebbles because doing so makes it impossible to fulfill her obligation to protect her child from harms like blindness. A challenge for the indirect strategy is the well-known “rights waiver problem”: Since Pebbles’s very existence depends on Wilma’s having made herself unable to fulfill an obligation to Pebbles, Pebbles is likely to waive that obligation. I address this problem by recasting the indirect strategy in terms of a non-grievance evil. I argue that deliberately making it impossible to fulfill a moral obligation manifests a defective attitude toward morality—an attitude which sees moral obligations as things to be dodged whenever they are inconvenient. Next, I argue that acting on this attitude is a wrong-making feature that is independent of any wrong that might be done to Pebbles. I conclude that Wilma’s decision remains wrong even if Pebbles waives any objection to it.

Cass Sunstein and Richard Thaler recommend helping people make better decisions by employing ‘nudges’, which they define as noncoercive methods of influencing choice for the better. Not surprisingly, healthcare practitioners and public policy professionals have become interested in whether nudges might be a promising method of improving health-related behaviors without resorting to heavy-handed methods such as coercion, deception, or government regulation. Many nudges seem unobjectionable as they merely improve the quality and quantity available for the decision-maker. However, other nudges influence decision-making in ways that do not involve providing more and better information. Nudges of this sort raise concerns about manipulation. This paper will focus on noninformational nudges that operate by changing the salience of various options. It will survey two approaches to understanding manipulation, one which sees manipulation as a kind of pressure, and one that sees it as a kind of trickery. On the pressure view, salience nudges do not appear to be manipulative. However, on the trickery view, salience nudges will be manipulative if they increase the salience so that it is disproportionate to that fact's true relevance and importance for the decision at hand. By contrast, salience nudges will not be manipulative if they merely highlight some fact that is true and important for the decision at hand. The paper concludes by providing examples of both manipulative and nonmanipulative salience nudges.

Utilitarianism seems to require us to sacrifice a person if doing so will produce a net increase in the amount of utility. This feature of utilitarianism is extremely unattractive. The puzzle is how to reject this requirement without rejecting the plausible claim that we are often wise to trade lesser amounts of utility for greater amounts. I argue that such a position is not as paradoxical as it may appear, so long as we understand the relationship between the value of utility and the value of persons in a certain way. I argue that the traditional utilitarian position assumes an inadequate view of this relationship. I suggest a more plausible view of this relationship, one which implies that we may not sacrifice a person merely in order to produce a net gain in utility, where that utility does not result from the saving of any other persons' lives.

Several ethical and political theories favor the satisfaction of self-regarding desires. Desire theories of welfare say that their satisfaction creates welfare. Liberalism says that the state must allow the satisfaction of these desires. This pro-desire stance is plausible because the goal of satisfying self-regarding desires seems attractive. A challenge for pro-desire theories is that the satisfaction of certain self-regarding desires is not attractive. These desires seem to be in some sense "alien" to the self. Examples are desires associated with addictions, psychological compulsions, and psychological conditioning. Their satisfaction does not seem to be an attractive goal, yet pro-desire theories seem committed to favoring their satisfaction. I examine analyses of alien desires suggested by the literature and argue that none of them provides an adequate solution to this problem. I suggest that alien desires are desires that would be rational if the person believed something that in fact she believes is false. Such desires could be produced by a mental representation--other than a belief--with a content that conflicted with the content of one's beliefs. It turns out that we must postulate belief-like mental representations, or quasi-beliefs, to explain important empirical facts about our behavior. Alien desires involve quasi-beliefs with contents that conflict with the contents of beliefs. This theory provides the distinction between alien and authentic desires that pro-desire theories need.

A person enters the moral realm when she affirms that other persons matter in the same way that she does. This, of course, is just the beginning, for she must then determine what follows from this affirmation. One way in which we treat other persons as mattering is by respecting them. And one way in which we respect persons is by respecting their wishes, desires, decisions, choices, ends, and goals. I will call all of these things ‘aims.’ Sometimes we respect another person's aims simply byrefrainingfrom doing certain things, such as treating her in ways that thwart her aims, or interfering with her attempt to pursue them. Other times we respect a person's aims by taking positive action to help her pursue them.But how exactly does respect forpersonstranslate into respect for theiraims?And which aims merit respect? One answer comes from Kant.

Addicts sometimes engage in such spectacularly self-destructive behavior that they seem to act under compulsion. I briefly review the claim that addiction is not compulsive at all. I then consider recent accounts of addiction by Holton and Schroeder, which characterize addiction in terms of abnormally strong motivations. However, this account can only explain the apparent compulsivity of addiction if we assume—contrary to what we know about addicts—that the desires are so strong as to be irresistible. I then consider accounts that invoke the phenomenon of “ego depletion,” according to which a person can resist temptation for a while, but not indefinitely. Implicit in this account is the assumption that addiction-related desires persist long enough to deplete the addict’s willpower. The balance of the paper argues that the persistence of the desire to consume drugs is a significant form of dysfunction in its own right, and that it makes an important and independent contribution to the compulsivity of addiction. I argue that addiction involves dysfunction in a mechanism that normally prevents a person from being tempted to do something that would invite disaster.

In August of 2000, Firestone executives initiated the second largest tire recall in U.S. history. Many of the recalled tires had been installed as original factory equipment on the popular Ford Explorer SUVs. At the time of the recall, the tires and vehicles had been linked to numerous accidents and deaths, most of which occurred when tire blowouts resulted in vehicle rollovers. While Firestones role in this case has been widely acknowledged, Ford executives have managed to deflect much of the attention away from themselves, mainly by claiming that the Firestone tires were not its product, and therefore not its responsibility. In this paper, we examine the extent to which Ford can be held morally responsible for the incidents at issue. In so doing, we develop an approach for determining when an item is a product in its own right, as opposed to a component of another product. We argue that such an analysis not only provides a better understanding of this case, but also more properly accounts for the extent to which evolutions in technology and business relationships can affect issues of moral responsibility in business contexts.

Intuitionism—in some form or another—is the most widely recognized and thoroughly discussed method of justification for moral theories. It rests on the claim that a moral theory must not deviate too much from our pre-theoretical moral convictions. In some form or another, this methodology goes back at least as far as Aristotle, and has been discussed, refined, and defended by such contemporary philosophers as John Rawls and Norman Daniels.There is, however, another methodology for constructing and defending moral theories. It draws on premises about human nature or the nature of persons to support conclusions about the nature and structure of morality. This method—which I will call thenature to morality methodology—evaluates a moral claim or moral theory on the basis of its relation to some facts about the kind of beings we are. For brevity, I will use the term ‘nature-claims’ to refer to claims about human nature or the nature of persons, and the term ‘nature-facts’ to refer to true nature-claims. The nature-claims that have been used to support or criticize various moral theories include claims about human motivation, personal identity, the human soul, and the conceptual features of personhood or rational agency.