Robert Willis

Purpose: The aim of this paper is to assess both the philosophical underpinnings and contributions to knowledge made by research in the field of strategy in the five years between 2002 and 2006. Design/methodology/approach: The paper begins with a review of the literature on the philosophy, purpose, process and outcome of management research which leads to the development of a conceptual model. Following this, almost 4,000 articles from 23 journals are assessed on the basis of their philosophical underpinnings and contribution to knowledge. Findings are reported and implications are discussed. Findings: Most strategy research, especially in higher ranked journals, comes from a positivist perspective. Across all journals, most contributions to knowledge are in the form of stretching theory. There is a limited amount of reflective work in the strategy literature. Practical implications: Given the form and content of strategy research, it is increasingly unlikely that research will make the crossover from the academic to the practitioner world. Originality/value: This paper provides a better understanding of the process through which academic management research can be carried out and the barriers to this process. The paper provides a number of important insights into the nature of strategy research.