Corporate political advocacy (CPA), corporations taking public, value-driven stances on divisive sociopolitical issues, has become a prominent feature of contemporary public discourse. While CPA’s impact on both formal political processes (such as legislative outcomes), and informal processes (public opinion formation), is increasingly evident, its normative legitimacy remains underexplored. Although CPA is closely related to at least three adjacent research domains, none provides an adequate fr…
Read moreCorporate political advocacy (CPA), corporations taking public, value-driven stances on divisive sociopolitical issues, has become a prominent feature of contemporary public discourse. While CPA’s impact on both formal political processes (such as legislative outcomes), and informal processes (public opinion formation), is increasingly evident, its normative legitimacy remains underexplored. Although CPA is closely related to at least three adjacent research domains, none provides an adequate framework for assessing it. First, normative analyses of related corporate activities such as (political) corporate responsibility ((P)CSR) or conventional political interventions such as lobbying fail to capture CPA’s distinctive ontological features. Second, frameworks developed specifically for CPA leave crucial issues, especially its democratic legitimacy, undertheorized. Third, approaches that address the democratic legitimacy of market-based social change focus primarily on consumer, rather than corporate, advocacy. This article addresses this gap by developing a normative theory of CPA grounded in a systemic theory of deliberative democracy. Considered in isolation, CPA can be considered as the exercise of disproportionate power in debate, due to its resource-based amplification of perspectives, conducted by institutions that are internally undemocratic and/or fail to represent the views of its members. Yet from a systemic perspective, legitimacy additionally depends on effects on the democratic, epistemic, and ethical functioning of the system as a whole. CPA may be legitimate if it enhances inclusion, circulates relevant information, while sustaining mutual respect among citizens. Conversely, when CPA operates without public scrutiny, much like lobbying, or advances content that threatens democracy’s substantive core, it risks eroding political equality, undermining foundational democratic rights, and fostering alienation and polarization, thereby compromising its deliberative legitimacy.