A multimillion-dollar digital voter deterrence ad industry has emerged in the United States. Beginning with the 2016 US Presidential Election, interested parties ranging from international intelligence agencies to campaigning politicians have enlisted social media platforms’ microtargeted advertising infrastructure to inundate certain voter demographics with anti-voting content. These tactics are used disproportionately against people of color, especially Black voters, and remain virtually unreg…
Read moreA multimillion-dollar digital voter deterrence ad industry has emerged in the United States. Beginning with the 2016 US Presidential Election, interested parties ranging from international intelligence agencies to campaigning politicians have enlisted social media platforms’ microtargeted advertising infrastructure to inundate certain voter demographics with anti-voting content. These tactics are used disproportionately against people of color, especially Black voters, and remain virtually unregulated and unaddressed. This paper responds to the issue in two ways. First, I strive to catalyze a broader awareness of this practice and the intertwined moral and epistemic wrongs that it entails. The wrongs of this digital industry occur simultaneously at three levels: individually, these types of ads undermine autonomy; socially, they constitute the perpetration of discriminatory voter suppression and epistemic injustice; and historically, they reify racial inequality by perpetuating targeted disenfranchisement efforts against non-white voters. Second, I argue that this type of content is instructive for the ongoing debate regarding social media platforms’ moderation of online political speech. The arguments I develop here provide a compelling case for the moderation of political content that seeks to disenfranchise, especially when those efforts are undertaken in discriminatory ways. This holds urgent implications for how social media platforms moderate and profit from suppressive content.