Feminist theorists have critiqued the twenty-first-century turn towards self-care as neoliberal, arguing that personal wellness masks the welfare state’s destruction. I clarify an ambiguity in the argument against self-care’s purported neoliberalism, distinguishing three strands of critique: that self-care is too individual, that self-care is too commercial, and that self-care involves a shift in who is responsible for the reproduction of subjects, from the state to the individual. It is in the …
Read moreFeminist theorists have critiqued the twenty-first-century turn towards self-care as neoliberal, arguing that personal wellness masks the welfare state’s destruction. I clarify an ambiguity in the argument against self-care’s purported neoliberalism, distinguishing three strands of critique: that self-care is too individual, that self-care is too commercial, and that self-care involves a shift in who is responsible for the reproduction of subjects, from the state to the individual. It is in the Foucauldian critique of self-care as responsibilizing that arguments against self-care’s purported neoliberalism are sharpest. Yet, care for the self is more ambivalent than these arguments admit. Self-care has remained important to Black feminists, feminist scholars of disability, and decolonial feminists, including many explicitly critical of neoliberalism. Attending to the particular contexts from which calls for self-care emerge demonstrate how self-care is compatible with a critique of neoliberalism and can serve as a critique of neoliberalism itself. Neoliberalism is borne disproportionately by Black women, disabled people, and the Indigenous. Members of these groups have historical reasons to distrust the state’s claim to care. They have also been tasked with caring for others instead of for themselves. Finally, care for the self can articulate a refusal of optimization that neoliberalism demands.