Tomaso Pignocchi

The use of paradoxical similes is a common feature in both the philosophical works of Wittgenstein and the Buddhist scriptures. By using paradoxes, these thinkers seek to shake our preconceived notions of reality and challenge us to view things in a new way. For Wittgenstein, paradoxical similes were a means of conveying the limitations of language and the difficulty of expressing certain ideas and sensations. By presenting us with seemingly contradictory statements, he prompts us to rethink the meaning of words and concepts. Similarly, in Buddhist scriptures, paradoxical similes are used to help practitioners understand complex concepts such as emptiness and non-self. While the use of paradoxical similes can be confusing at first, their power lies in their ability to deconstruct and challenge our assumptions about reality. By embracing contradictions and paradoxes, we can gain a deeper understanding of the world around us and ourselves.

This article explores how the notion ofordinary aestheticscan stem, as well as the one ofordinary ethics, from thatrevolution of the ordinarystarted by Wittgenstein and further developed by philosophers like Cavell and Diamond. The idea ofordinary ethicsemphasizes the importance of everyday life and the particular details of our experiences. This concept can be extended to aesthetics, forming the basis of a modality of aesthetic appreciation that recognize values and importance in the details and nuances of everyday experience. One example of suchordinary aestheticscan be found in thehaikupoetry of Bashō. Bashō’s poetry often focuses on the ordinary and mundane aspects of life, such as the changing of seasons, the sound of rain, or the sight of a bird in flight, but also on that lower world made of insects, rotten foliage, and excrements. Bashō conveys in poetry the core ofZenphilosophy, emphasizing the interconnectedness of all things and the value of living in the present moment. This approach to aesthetics offers an alternative to more traditional modes of aesthetic appreciation, which tend to prioritize grandeur, spectacle, and formal perfection. Ultimately, the concept of ordinary aesthetics invites us to find the intrinsic importance in the simple things that surround us and to cultivate a deeper appreciation for the richness of our everyday lives.