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7Philosophy and Sociology of Material Culture: Historical Reflection in the XXI CenturyAnthropological Measurements of Philosophical Research 1 87-91. 2012.The processes of transformation taking place in the modern world, the need to form a study the problems of the activity of economic agents in the plane of analysis of the transformation of material and spiritual activities reflecting its society, to identify key trends and contradictions in their development and changes in the historical socio-cultural, socio-economic dynamics.