Vladislav Semenov

Conceptual issues of measuring the efficiency and effectiveness of digital marketing communications are considered. The interrelation between digital marketing communications tools and business goals, marketing and communication goals of an organization is studied. The classification of efficiency and effectiveness indicators of digital marketing communications depending on the stage of the consumer's decision-making process is shown. The procedure of data collection is explained and general rules of effectiveness and efficiency assessment of digital marketing communications are demonstrated. The procedure of factor analysis of costs and results obtained from the use of digital marketing communications is considered.

[Note by Editors of Voprosy filosofii. A plenum of the Central Committee of the Communist Party of the Soviet Union was held on June 23, 1980. The plenum adopted a resolution to convene the next regular Twenty-sixth Congress of the CPSU on February 23, 1981. The congresses have always opened new horizons for our Party and our country. The congresses of the CPSU, embodying the collective intelligence of the Party, draw conclusions, on the basis of thoroughgoing Marxist- Leninist analysis, respect what has been accomplished, creatively interpret problems of social development ripe for solution, and illuminate with the bright light of their decisions the perspectives of further movement along the road of communist creativity. The preparations for the forthcoming Twenty-sixth Congress, which is called upon to define the strategy and tactics of struggle during the next stage of the building of communism, have from their first days embraced the people as a whole, and are marked by a growth in the creative initiative and energy of the masses

The main modern problems and directions of quality management development in organizations special place among which is given to the development of intellectual activity and new technologies are considered, the list of fixed assets and methods of improvement of business and engineering of quality, the main concepts and approaches, problems and prospects of application of methods and instruments of quality management in the organizations, the main directions of the development of management integrated systems, advantage of their development and deployment for the improvement of the sustainable organizations development is presented, including the questions connected with application of international standards for management systems organized on the principles of general quality management according to new requirements of the ISO standards 9000 and ISO 9001 accepted in 2015 the main modern achievements of quality management in the direction of creation of the favorable environment for business are presented.

The fundamental problems of pricing and product costing and main trends in solving these problems are examined considering the lack of a current base of procedural guidelines and substantial controversy of norms and requirements of the existing guidelines that regulate price and costs determination according to costing items for industrial products. A special emphasis in solving the problems is placed on the development of project management principles at industrial enterprises, modern implementation of the principles of product life cycle management, supporting the use of competitive mechanisms for cost cutting, applying modern methods and management tools of product quality control, improvement of industry experts training.