William Gibson

This study draws on interactionist frameworks of sensorial communication to analyse product reviews on YouTube. Existing studies of YouTube review work have focused on how vloggers manage conflicting neoliberal identity discourses such as ‘authenticity’, ‘being entertaining’ and ‘selling’. I argue that this focus has been at the expense of the communicative work involved in constructing products in reviews, and I suggest that identity issues should be conceptually expanded through a much broader focus on communicative action and conventions of practice. In order to achieve a first step in this expansion, my analysis focusses on reviewers’ sensorial engagement with objects and explores the communicative processes through which they symbolically transform products into enlivened, sensorially rich phenomena. I argue that these communicative strategies are important for situating neoliberal discourses within ‘mundane’ actions of description and in broader cultural practices of reviewing.

This article analyses the sequential ordering of multi-modal discussions in real-time online classes in postgraduate education contexts. The article explores the ways that text and verbal talk are organized by the participants as inter-connecting modes of interaction. Focusing on Initiation, Response and Feedback sequences as an example of a form of exchange, the article shows that the interaction was comparatively disorderly where conducted across talk and text modes. For instance, written responses to questions or to encouragement turns often overlapped with verbal answers from other students or with encouragement turns from the tutor. However, through the withholding of speech turns, the close latching of speech to written talk, and the ceasing of written turns at points where the topics or speakers changed, the participants showed a concern with re-establishing sequential order across the modalities.