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    Ethical Issues in Neuromarketing: “I Consume, Therefore I am!”
    with Tuna Cakar and Gokcen Yildiz
    Science and Engineering Ethics 21 (5): 1271-1284. 2015.
    Neuromarketing is a recent interdisciplinary field which crosses traditional boundaries between neuroscience, neuroeconomics and marketing research. Since this nascent field is primarily concerned with improving marketing strategies and promoting sales, there has been an increasing public aversion and protest against it. These protests can be exemplified by the reactions observed lately in Baylor School of Medicine and Emory University in the United States. The most recent attempt to stop ongoin…Read more