Zia ul Haq

Meditation hasrecently emerged as a topic of interest for the medicinal scientists as well as for the neuropsychological scientists for different reasons. The methods used by both of these approaches have been mostly objective. This quest of objectification has led to vigorous use of tools like EEG and ERP, which has definitely led to revealing of marvellous aspects of meditation. However, the subjective states of meditation have been much less explored, especially when seen in contrast to the objective states. The need of the hour is to use the qualitative methods for exploration of these states because these methods better depict the unique experiences of meditation. In this context, we conducted a qualitative study in the form of Interpretative phenomenological analysis to explore the subjective experiences associated with the inner-light perception of a group of meditators practising the meditation technique of Vihangam Yoga. It is an ancient meditation technique of India, initiated by HH Sadguru Sadafal Deoji Maharaj in the year 1924 and now being propogated by HH Sadguru Swatantra Deoji Maharaj. When asked in detail, the practitioners often report of many mystique experiences. This particular Yoga group was chosen because in a survey of among four groups, the maximum number of confident mediators reporting of perceiving some sort of luminance during meditation was found in this group. For this study, the inner-light perception experience of this meditation was chosen because of the divine value attached to this experience across all the cultures and religions. This experience was also chosen because of the great impact on their lives that Vihangam Yogis attributed to this experience. As the results of the study, four major themes were obtained which were: Uniqueness of the nature of light Experiences during light perception Explanations of the source of light Change in outlook towards world and associated changes in thinking.

This article provides a theoretical analysis of classical arguments for the existence of God within a coherentist epistemological framework. Although classical foundationalists have treated these arguments as self-sufficient proofs, this study employs a dual analytical method to examine their rational plausibility as a mutually integrated system of justification. The conceptual examination of inter-argument consistency is assessed through a logical internal assessment, and the cumulative plausibility of the arguments is evaluated through Thagard’s model of explanatory coherence. The first part investigates the internal coherence of the arguments, while the second part applies Paul Thagard’s model of explanatory coherence to determine how the arguments collectively satisfy the explanatory conditions. Contribution: The results substantiate that the arguments for the existence of God form a substantially coherent network, providing a logically robust justification.

Advertising, a form of publicity, can pass on a social message so that people understand their sobligation towards society. The purpose of this study was to look into how consumers responded to socially conscious advertisements. This study conceptualizes the antecedents of attitude towards commercial advertisements that incorporate the social message, including advertising creativity, informativeness, and emotional appeal; each one can influence consumers' behavior. This study also examined the relationship between (i) Attitude towards the ad with a social message and purchase intention of the consumer and (ii) Purchase intention of the consumer and subjective well-being. The interrelationships in the proposed model were investigated using structural equation modeling (SEM). A quantitative survey of university students was conducted in order to gather the data, which was based on an experiment. A field survey of 395 students was conducted to test the hypotheses. The results of the empirical tests confirm that attitude towards the advertisement positively affects the purchase intention of the consumer and that advertising creativity and emotional appeal are the key predictors of attitude towards the advertisement that highlights a social issue. And, purchase intention positively influences the subjective well-being of the consumers. This paper contributes to the theory by giving new insight into the advertising literature. It also provides the necessary knowledge to marketers and advertisers on commercial advertisements incorporating a social message and the subjective well-being of consumers.