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Secretly-Sponsored Anti-Green Ads and Environmental Legislation: The Fairness Doctrine RevisitedEthics and Critical Thinking Quarterly Journal 1. 1996.
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Consumer Sharing of Copyrighted or Unauthorized ReplicationsJournal of Business Research. forthcoming.
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2646Anti-consumption: An overview and research agendaJournal of Business Research 62 (2): 145--147. 2009.This introduction to the Journal of Business Research special issue on anti-consumption briefly defines and highlights the importance of anticonsumption research, provides an overview of the latest studies in the area, and suggests an agenda for future research on anti-consumption.
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52Responsible Ads: A Workable IdealJournal of Business Ethics 87 (2): 199-210. 2009.Although the societal advantages of responsible advertising are self-evident, no detailed vision of responsible ads exists. Without this vision, stakeholders have no framework for identifying, preventing, and remedying non-conforming ads. To address this problem, the four basic properties of responsible ads – consistent with an everyday-language, business-oriented definition of responsibility and the assumption that ads are not inherently bad – are posited. Then, the best milieu for creating suc…Read more
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Latin American Dependency Theory and Advertising by Foreign-Based Multinational CorporationsJournal of Business 3 (1): 90-116. 1993.
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In search of value: A model of wagering intentionsJournal of Marketing Theory and Practice 17 (3): 235--250. 2009.
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55The Development of a Virtue Ethics ScaleJournal of Business Ethics 42 (2). 2003.Drawing on conceptual works by Murphy (1999) and Solomon (1999), we develop a virtue ethics scale. Other ethics scales, which are grounded in deontological and teleological principles, may be used to classify people according to their beliefs about (1) the criteria they use to make ethical decisions, or (2) the ethicality of those decisions. We suggest augmenting these scales with our virtue ethics scale, which may be used to classify people according to their beliefs about the virtuous qualitie…Read more
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A Laboratory Study of Different Corrective Advertising ClaimsPhilosophical Explorations. forthcoming.
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Direct marketing: Passages, definitions, and deja vuJournal of Direct Marketing 8 (3): 46--56. 1994.
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78The ethics of psychoactive adsJournal of Business Ethics 9 (2). 1990.Many of today's ads work by arousing the viewer's emotions. Although emotion-arousing ads are widely used and are commonly thought to be effective, their careless use produces a side-effect: the psychoactive ad. A psychoactive ad is any emotion-arousing ad that can cause a meaningful, well-defined group of viewers to feel extremely anxious, to feel hostile toward others, or to feel a loss of self-esteem. We argue that, because some ill-conceived psychoactive ads can cause harm, ethical issues mu…Read more
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Dependency theory and the effects of advertising by foreign-based multinational corporations in Latin AmericaJournal of Advertising 23 27--42. 1994.
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A provider-cost/patron-effort schema for classifying productsJournal of the Academy of Marketing Science 23 (1): 15--25. 1995.
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26Deconstructing Subtle Racist Imagery in Television AdsJournal of Business Ethics 123 (3): 421-436. 2014.Although ads with subtle racist imagery can reinforce negative stereotypes, advertisers can eliminate this problem. After a brief overview of predominantly U.S.-based research on the racial mix of models/actors in ads, a theoretical framework for unmasking subtle racial bias is provided and dimensional qualitative research is introduced as a method for identifying and rectifying such ad imagery. Results of a DQR-based study of 622 U.K. television ads with at least one Black actor indicate subtle…Read more
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Creating a Values-Driven OrganizationRights, Relationships, and Responsibilities 295--316. forthcoming.
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Antecedents and consequences of trust in a service provider: The case of primary care physiciansJournal of Business Research 57 (9): 990--999. 2004.
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46Public Relations, Advocacy Ads, and the Campaign Against Absenteeism During World War IIBusiness and Professional Ethics Journal 11 (3): 129-163. 1992.
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The Effects of Ethnic Cues in Print Ads: An Application of Social Identity TheorySma Conference Proceedings 1 15-16. 2004.
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Augmenting the household affluence constructJournal of Marketing Theory and Practice 10 (3): 13--32. 2002.
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Unintended Consequences of the US Television Ratings SystemDevelopments in Marketing Science 24 103--103. 2001.
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A critique and revision of the multidimensional ethics scaleJournal of Empirical Generalisations in Marketing Science 1 (1): 1--35. 1996.
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New Mexico State UniversityRetired faculty
Las Cruces, New Mexico, United States of America
Areas of Specialization
Epistemology |
Applied Ethics |
Normative Ethics |
Philosophy of Social Science |
Areas of Interest
Epistemology |
Applied Ethics |
Normative Ethics |
Philosophy of Social Science |