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75The Volitionist's ManifestoJournal of Business Ethics 23 (3). 2000.Many popular business strategies, such as re-engineering, core competency, and value engineering, may achieve short-term profits by antagonizing workers and alienating customers. We contend that self-actualized companies must create an ethical business environment grounded in three ethical principles. To suggest these principles, which characterize all "volitionist companies", we first review two typical problems and the questionable ways that some companies resolved them. Then, we discuss these…Read more
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Ethical codes and the advocacy ads of World War IIInternational Journal of Advertising 12 (4): 351--366. 1993.
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Marginally performing salespeople: A definitionJournal of Personal Selling and Sales Management 19 67--74. 1999.
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34Advertising: Questioning Common ComplaintsBusiness Ethics 2 (2): 87-93. 2006.’For each case against advertising, there is a stronger offsetting argument.’Dr Hyman is Visiting Professor of Marketing at Limburg University, Holland, and guest editor of a forth coming special issue of The Journal of Advertising on advertising ethics. Dr Skipper is Instructor of Philosophy at Southwest Texas State University.
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102Ethical antecedents of cheating intentions: Evidence of mediationJournal of Academic Ethics 6 (1): 51--66. 2008.Although the pedagogy literature indicates significant relationships between cheating intentions and both personal and situational factors, no published research has examined the joint effect of personal moral philosophy and perceived moral intensity components on students’ cheating intentions. Hence, a structural equation model that relates magnitude of consequences, relativism, and idealism to willingness to cheat, is developed and tested. Using data from undergraduate business students, the e…Read more
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1Creating a Values-Driven OrganizationRights, Relationships, and Responsibilities 295--316. forthcoming.
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2Motivators and enablers of SCOURing: A study of online piracy in the US and UKJournal of Business Research 63 (9): 1095--1102. 2010.
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An improved scale for assessing patients' trust in their physicianHealth Marketing Quarterly 19 (1): 23--42. 2001.
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Revising the structural framework for marketing managementJournal of Business Research 57 (9): 923--932. 2004.
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Using a model's apparent ethnicity to influence viewer responses to print ads: A social identity theory perspectiveJournal of Current Issues and Research in Advertising 31 (2): 41--66. 2009.
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1Advertising Ethics: It's More than Avoiding Deception and Protecting ChildrenAdvertising Research 253--268. forthcoming.
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1Violent commercials in television programs for childrenJournal of Current Issues and Research in Advertising 25 (1): 61--69. 2003.
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The vignette method in business ethics research: Current uses and recommendationsSma Conference Proceedings 1 261--265. 1996.
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1A rapprochement between advertisers and JungiansCurrent Issues and Research in Advertising 13 105--123. 1991.
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Ethnic Identity in Advertising: A Review and Meta-analysisJournal of Promotion Management. forthcoming.
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The anti-trust implications of relationship marketingJournal of Business Research 57 (11): 1211-1221. 2004.
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1639Program-length commercials and host selling by the WWFBusiness and Society Review 106 (4): 379--393. 2001.
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Secretly-Sponsored Anti-Green Ads and Environmental Legislation: The Fairness Doctrine RevisitedEthics and Critical Thinking Quarterly Journal 1. 1996.
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The Eight Ds: A Framework for the Discipline of Marketing ManagementPhilosophical Explorations. forthcoming.
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1758Children's influence on consumption-related decisions in single-mother families: A review and research agendaPhilosophical Explorations. forthcoming.Although social scientists have identified diverse behavioral patterns among children from dissimilarly structured families, marketing scholars have progressed little in relating family structure to consumption-related decisions. In particular, the roles played by members of single-mother families—which may include live-in grandparents, mother’s unmarried partner, and step-father with or without step-sibling(s)—may affect children’s influence on consumption-related decisions. For example, to off…Read more
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New Mexico State UniversityRetired faculty
Las Cruces, New Mexico, United States of America
Areas of Specialization
| Epistemology |
| Applied Ethics |
| Normative Ethics |
| Philosophy of Social Science |
Areas of Interest
| Epistemology |
| Applied Ethics |
| Normative Ethics |
| Philosophy of Social Science |