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The geographically mobile consumer: A conceptual framework for retail management and patronage theory developmentPatronage Behavior and Retail Management Conference Proceedings. forthcoming.
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Manuscript Doctoring, Code Blue Research, and the Resuscitation DecisionMarketing Educator 19. 2001.
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A Suggested Approach for Reducing Large Ordinally Scaled Data Sets Without Sacrificing Reliability and ValidityPhilosophical Explorations. forthcoming.
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The Influence of Perceived Instructional Variability on Student Evaluations of TeachingAcademy of Educational Leadership Journal 7 (2): 67--74. 2004.
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Promotions as Coopetition in the Soft Drink IndustryAcademy of Marketing Studies Journal 13 (1): 105--133. 2009.
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Improving the student experience: Allowing students enrolled in a required course to select online or face-to-face instructionMarketing Education Review 20 (1): 29--34. 2010.
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Outlet mall shoppers' intentions to purchase apparel: A dual-process perspectiveJournal of Retailing and Consumer Services 18 (4): 341--347. 2011.
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An advertising test of the work ethic in the UK and the USJournal of International Consumer Marketing 9 (3): 57--77. 1997.
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The evolution of applied marketing theory as evinced by textbook definitionsAma Winter Educators’ Conference Proceedings. Chicago, Il 328--338. forthcoming.
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Mail surveys of faculty and acquaintances-of-the-researcher biasJournal of Social Psychology 140 (2): 255--257. 2000.
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1Two challenges for the three dichotomies modelAma Winter Educators’ Conference Proceedings. Chicago, Il 417--422. forthcoming.
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The timeliness problem in the application of Bass-type new product-growth models to durable sales forecastingJournal of Business Research 16 (1): 31--47. 1988.
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Evaluating and improving argument-centered works in marketingJournal of Marketing 60--75. forthcoming.
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Deception in advertising: A proposed complex of definitions for researchers, lawyers, and regulatorsInternational Journal of Advertising 9 (3): 259--270. 1990.
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E-tail atmospherics: A critique of the literature and model extensionJournal of Electronic Commerce Research 5 (1): 14--24. 2004.
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Retrospective and prospective views on the marketing/finance interfaceJournal of the Academy of Marketing Science 33 (4): 390--400. 2005.
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1Cultural themes in Brazilian and US auto ads: a cross-cultural comparisonJournal of Advertising 30--39. forthcoming.
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Exchange-specific self-disclosure, social self-disclosure, and personal sellingJournal of Marketing Theory and Practice 48--62. forthcoming.
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A Guide for Evaluating and Selecting the Most Descriptive Discriminant Variables in Business and Economics ResearchAma Conference Proceedings 1. 1986.
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Anticipated Emotions Matter: Horse-Race Bettors Rely on More Than Expected ValuesVdm Publishing. 2008.
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89Common practices in destination website designJournal of Destination Marketing and Management. forthcoming.
Areas of Specialization
| Science, Logic, and Mathematics |
Areas of Interest
| Metaphysics and Epistemology |
| Science, Logic, and Mathematics |