Dionisio Javier Sanchez-Alvarez

Argumentation is the gear of a cognitive process of reconstruction when it manifests itself in the discursive proximal space. The cognitive-semiotic perspective of multimodal argumentation suggests that, depending on the knowledge, the codes and signs employed (modes) and the context, certain multimodal structures can lead some audiences towards an accurate mental representation of argumentation, without the need forany formal standardized and verbal structure. We are able to argue with other(s) effectively without the need for a verbal translation of the contents in a space that includes the semiotic interpretation of the message.

Argumentation is a cognitive process of reconstruction that occurs in the discursive proximal space. Multimodal argumentation, from a cognitive-semiotic perspective, suggests that certain multimodal structures can lead audiences to an accurate mental representation of argumentation, depending on the knowledge possessed, codes and signs employed (modes), and context. It is not necessary to have a formal standardized and verbal structure. We are able to argue effectively with others without the need for verbal translation, taking into account the semiotic interpretation of the message.