Fajar Nurcahyo

The advancement of digital technology has significantly transformed marketing strategies, particularly within the culinary industry. This study aims to analyze the impact of digital marketing on purchasing decisions at Richeese Factory in Kisamaun, Tangerang, using a quantitative approach through a survey involving 111 respondents selected through purposive sampling. The data were analyzed using the Structural Equation Modeling (SEM) method, with the assistance of SmartPLS version 4 software. The findings indicate that digital marketing has a positive and significant influence on purchasing decisions. Several key indicators contribute to this effect, including information accessibility, customer interactivity, the credibility of marketing content, and the effectiveness of social media in enhancing brand awareness and consumer purchase interest. The study concludes that a well-designed digital marketing strategy can significantly improve consumer purchasing decisions. Therefore, Richeese Factory is encouraged to continue optimizing its digital marketing efforts through social media and e-commerce platforms to strengthen its competitiveness and increase customer loyalty.

This study examines the pluralism model in healthcare practices among older adults in West Manggarai, East Nusa Tenggara, Indonesia. Due to limited access to modern healthcare, many older adults in rural areas rely on traditional medicine. Consequently, this research investigates how they integrate traditional and modern practices to meet their health needs. A qualitative approach was used, involving semi-structured interviews with 10 older adults from Pantar village, selected through purposive sampling. The data were thematically analyzed to identify patterns in healthcare-seeking behavior and the perceived effectiveness of traditional versus modern healthcare options. This study reveals a complex and dynamic relationship between conventional and traditional healthcare practices among older adults in West Manggarai. Many older adults use a hybrid approach, relying on conventional medicine for acute or emergency conditions, while traditional medicine—such as herbal remedies and spiritual healing—are often preferred for initial treatment and prevention. Trust in ancestral wisdom, accessibility, and cultural beliefs significantly influence healthcare decisions. Conventional care is often perceived as distant and impersonal, strengthening reliance on traditional practices. In conclusion, healthcare pluralism in this region is shaped by accessibility, cultural beliefs, and perceived efficacy of various medical systems. The study highlights the need to integrate traditional knowledge with conventional practices to foster more inclusive and effective health services for older adults in rural Indonesia and improve health outcomes in aging populations.

Traditional medicine, particularly in rural Indonesia, plays a crucial role in healthcare, especially for older adults. These remedies, deeply rooted in cultural heritage, offer accessible and affordable alternatives to modern medicine. However, integrating them into formal healthcare systems faces challenges such as quality control, safety, and cultural sensitivity. This study investigates how traditional health practices influence healthcare behaviors and proposes culturally sensitive frameworks to bridge the gap between traditional and modern healthcare. This study employs a literature-based methodology, combining relational design and sensory-dialogical approaches to explore inclusivity and cultural sensitivity in healthcare research. Data from peer-reviewed articles, case studies, and ethnographic reports from 2010 to 2024, focusing on rural Indonesian communities, were analyzed. Thematic analysis identified patterns regarding healthcare preferences, cultural significance, barriers to inclusivity, and ethical challenges in validating traditional remedies. The study highlights the importance of traditional remedies, especially herbal medicine, in maintaining health and cultural identity among older adults. These remedies serve both practical healthcare and cultural purposes. Community-based practices, such as preparing herbal remedies, emphasize their symbolic and therapeutic value. However, challenges like herb-drug interactions, a decline in ethnobotanical knowledge, and the integration of traditional medicine with modern healthcare remain prevalent. Culturally sensitive healthcare research is essential to address disparities in rural and marginalized populations in Indonesia. Approaches like relational design and sensory-dialogical frameworks promote inclusivity and ethical rigor. Integrating traditional medicine requires balancing cultural preservation with scientific validation, fostering equitable healthcare solutions that harmonize with contemporary needs.

This research aims to explore the influence of electronic word of mouth (e-WOM) on purchasing decisions using a case study of Richeese Factory consumers. The research uses a qualitative approach to uncover the factors that contribute to and strengthen consumer attitudes toward related products. Through in-depth interviews and analysis, this research aims to gain a comprehensive understanding of how e-WOM influences consumer perceptions and shapes the purchasing decision process. The results of this research suggest that Richeese Factory Kisamaun Tangerang has been relatively successful in implementing e-WOM strategies to influence consumer purchasing decisions, driven by considerations such as the quantity and quality of reviews, credibility-reliability, and usefulness of reviews.

The COVID-19 pandemic has presented significant challenges to societies worldwide, imposing unprecedented restrictions on the way people grieve and commemorate their departed loved ones. In the context of Indonesia, a country renowned for its rich and expressive cultural and religious mourning practices, these restrictions have profound implications. This study explores the intricate relationship between death, grief, and the limitations imposed by pandemic-related protocols within Indonesian religious culture. Indonesia’s diverse cultural landscape encompasses a myriad of religious traditions and religious rituals that offer solace and support during times of loss. However, stringent safety measures, including restrictions on funerals and burial practices, have disrupted these customs. This paper delves into the emotional and psychological impact of these restrictions on the Indonesian population, examining the tension between the deep-rooted religious and cultural practices surrounding death and mourning, and the necessity of adhering to public health measures. The results of this study unveil the silent sorrows experienced by Indonesians, who have been forced to adapt their grieving process. It explores the innovative ways in which individuals and communities have sought to maintain their religious and cultural identities while adhering to pandemic protocols. Furthermore, it reflects the resilience and adaptability of Indonesian society in the face of unprecedented challenges. By shedding light on this unique intersection of religious and cultural traditions, pandemic restrictions, and grief, this article contributes to a deeper understanding of how societies cope with losses during times of crisis. It emphasises the importance of preserving religious-cultural identity and mental well-being even amidst adversity and calls for a more nuanced approach to pandemic management that respects the cultural tapestry of a nation while safeguarding public health.

Penelitian ini bertujuan untuk melegitimasi upaya terraforming atau perekayasaan planet, oleh sebab selama ini, proyek dan upaya perealisasian terraforming selalu terbentur dengan permasalahan moral dalam wacana environmentalis. Penelitian ini bertitik tolak pada: pertama, desakan kebutuhan manusia mencari planet layak huni untuk ditinggali. Kedua, hadirnya konflik yang diprakarsai oleh para environmentalis, sehingga menyebabkan penolakan dan pertentangan terhadap terraforming dan upaya perealisasiannya. Ketiga, klaim-klaim enviromentalis yang selama ini dianggap terlalu kuat bagi pengembangan dan perealisasian terraforming. Keempat, kurangnya eksplorasi atas perspektif lain yang mampu menguatkan upaya terraforming. Biosentris–fungsional dalam perspektif etika lingkungan, merupakan hasil dari kolaborasi antara perspektif biosentris sebagai inti, antroposentris sebagai tujuan, dan zoosentris sebagai pelengkap dalam mendukung legitimasi upaya terraforming. Penelitian ini, melalui sudut pandang biosentris–fungsional, berupaya untuk mematahkan berbagai argumentasi atas penolakan yang diajukan oleh para environmentalis dan menghasilkan argumentasi yang kuat “mengapa terraforming perlu untuk diupayakan bagi kelangsungan hidup manusia”. Pada pemaparan lebih jauh, perspektif biosentris–fungsional mampu membangun dimensi moralnya sendiri dengan fondasi dan argumentasi yang kuat, sehingga memungkinkan untuk dapat dijustifikasi dengan baik. Simpulan akhir dalam penelitian ini adalah upaya terraforming dalam kerangka biosentris–fungsional, tidak bertentangan dengan moralitas, dan memiliki status yang alamiah dalam alam