John Norman is an independent researcher whose investigation explains conscious experience through the BAL-looping model, in which neuronal proxies are reactivated through neural reuse of the outbound channel of the Proxy Transfer Device. Grounded in cybernetic principles and a functional account of brain architecture, the framework is presented through both scientific papers and a foundational series of philosophical dialogues, available at the website 7 Dialogs: https://sites.google.com/view/7dialogs/dialog-1.